Source: Genius Brands

Genius Brands International Inc. and ABG Entertainment, a division of Authentic Brands Group, are collaborating on production of Shaq’s Garage, a new animated adventure series starring basketball superstar and current Tonka pitchman Shaquille O’Neal. As part of the deal, Shaq will serve as an executive producer and become a shareholder in Genius Brands.

“We challenged ourselves to come up with the most exciting storylines and vehicle designs inspired by Toy Story, Tony Stark, and 007 that could only be imagined by ‘Big Diesel,’ himself,” says Genius Brands Chairman and CEO Andy Heyward. “The lead vehicle is named Big Diesel and will be voiced by Shaq.”

The series will follow the adventures of Shaq’s fleet of vehicles, each of which holds special Shaq-centric powers and attributes.

“Ever since I was a kid I have been fascinated by cars,” O’Neal says. “I’m so excited to bring this series to life with Genius Brands. We plan to showcase the most amazing, tricked out assortment of vehicles that can only be found in my garage. They will all have larger than life personalities, larger than life missions, and of course, larger than life sound systems. One of our cars is a vehicle missing a wheel, but she is as strong, fast, and smart as any other vehicle. This will be a kid’s show which will highlight inclusivity for all.”

Shaq’s Garage is set to premiere in 2022 on Genius Brands’ Kartoon Channel!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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