NPD Ranks Shopkins No. 1 Property in Playset Dolls & Accessories Segment

The 2017 Annual NPD U.S. data named Shopkins, from Moose Toys, as No. 1 Girls Collectible property in the Playset Dolls & Accessories segment. Brands including Shopkins Core, Shopkins Happy Places, Shopkins Shoppies and the newest addition, Shopkins Cutie Cars, are collectively at the top of the leader board in the Playset Dolls & Accessories segment with 20 percent Dollar Share and 18 percent Unit Share.

As the brand has grown, Shopkins has developed a licensing program working with globally recognized partners such as McDonald’s, Pez, Scholastic, Skechers and Hallmark, and will have an entertainment program to be announced at the Licensing Fair later this year.

The brand is now moving into its fifth year.

About the author

Kelly Corbett

Kelly is an editorial assistant at Adventure Publishing Group. When she's not writing/playing/thinking about toys, she's probably spilling coffee on herself, laughing at her own jokes, or doing something awkward somewhere. As a quirky redhead, she one time tricked her friends into thinking she was the new face of Wendy's fast-food franchise as a prank. She's not, but a chili lover can dream right? You can follow her on Twitter @kcorbzz.