Skyrocket Toys has appointed kids and family entertainment executive and producer Jared Wolfson to lead the company’s newly formed media division, which will create original content for multi-media platforms in conjunction with the company’s toy and consumer products brands.
Skyrocket will develop original content for digital and broadcast platforms with a corresponding line of toys and ancillary products, and plans to launch their first property with a toy line in 2018. As senior vice president of the company’s media division, Wolfson will be responsible for developing, launching, and managing Skyrocket’s portfolio of integrated entertainment properties in coordination with the company’s toy and consumer products businesses.
Wolfson was previously president of franchise integration at Zag Animation Studios and Zagtoon, and executive producer on global TV shows Miraculous: Tales of Ladybug & Cat Noir, Popples, Sammy & Co, and Zak Storm. He also held various executive, production, and marketing positions at Jakks Pacific and Disney Interactive Studios.
