Snorble Inc. — the company behind the forthcoming Snorble intelligent buddy that helps kids and families develop healthy habits and bedtime routines — is extending its reach with the opening of Lullaboo Studios. The new effort looks to reimagine storytelling using new technology.
Former Showtime and Warner Bros. executive Donald Buckley and Snorble Animation Director Daniel Luke (Teen Titans Go! to the Movies) will lead the initiative as co-heads of Lullaboo Studios.
“Everything at Snorble stems from a central font of goodness, which is all incredibly appealing,” Buckley says. “To have a blank canvas on which to build a groundbreaking studio is a mouthwatering prospect. Everything about the concept of Lullaboo is very positive; the methodology, the sentiments, the guiding principles if you like. I think people will be blown away with the projects we have in development, the perfect union of great storytelling and technology.”
“We have emphasized since the beginning of this project that we aspire to nurture the development of children by unlocking a limitless world of creativity and imagination, and that is precisely our goal for Lullaboo Studios,” says Snorble Co-Founder and CEO Mike Rizkalla.
In recent months, Snorble has made significant moves to bolster its executive team with the addition of Chief Revenue Officer & Executive Vice President of Sales Ed Gershowitz, Chief Experience Officer Vaitari Anderson, Chief Technology Officer Steve Hecker, and Vice President of Software Engineering and Platforms Thomas Chan. The company also received an investment from GK Venture Partners and revealed its inaugural board of directors.
