Sophie La Girafe

DeLiSo (Development Licensing Sophie la Girafe) S.A.S. appointed Anjar Co. and Becker Associates as licensing agents to develop, license, and distribute Sophie la Girafe-branded merchandise in all categories.

The natural rubber teether, known in the U.S. as Sophie the Giraffe, has been a global fixture since its formal debut on May 25, 1961. Since that time, the iconic giraffe has been made in a variety of configurations with sales of the original topping more than 50 million units upon its 55th anniversary. Anjar and Becker are seeking new licensing and distribution partners and direct-to-retail (DTR) programs in all categories, including infant furniture, bedding, accessories, stationery, toiletries, and more.

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“Sophie la Girafe has a special place in the hearts of all infants throughout the world, so the new partnership is a great addition to our licensing and consumer products portfolio,” says Jonathan Becker, president of Anjar Co. “Sophie la Girafe is ubiquitous in France, where it’s part of the nation’s fabric, and immensely popular in the U.S. and Canada, where it can be found on many baby registries. We aim to have one Sophie la Girafe product in every house, car, and grandparents’ home before Sophie’s 60th birthday celebration in 2021.”

In recent years, Sophie has grown in popularity and has become a heavily Instagrammed accessory by new parents around the world.

“Sophie is a luxury lifestyle brand sold in more than 85 countries,” says Patti Becker, CEO of Becker Associates. “One reason for Sophie’s immense popularity is that she’s all-natural and appeals to all five senses.”

Anjar Co. and Becker Associates will present the Sophie la Girafe licensing program in booth No. 2118 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.

Click here to view the Toy Book‘s full coverage of Toy Fair New York.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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