Spielwarenmesse Celebrates 70th Anniversary with ToyFestival Party

The 70th anniversary edition of Spielwarenmesse toy fair will feature more than 2,900 toy, hobby, and leisure manufacturers from around the world. More than 71,000 toy buyers and exhibitors from more than 125 countries will attend from Jan. 30 to Feb. 3—and this year there’s a party. On Thursday evening, Spielwarenmesse will celebrate 70 years of toys in Hall 3C.

Among the milestones being celebrated are the 21 companies that have exhibited at Spielwarenmesse every year since the beginning. The companies are: Peter Bausch, Beli-Beco, Gebr. Faller, Ferbedo, Haba – Habermaass, Heless, Teddy-Hermann, J. A. Huck, Käthe Kruse, Loquai-Holzkunst, Gebr. Märklin & Cie., Edwin Mieg, Rathgeber, Ravensburger Spieleverlag, Rolly Toys, J.G. Schrödel, Sieper, Sigikid, Tinti, Carl Weible and Wiking Modellbau.

Admission to the party is free with a Spielwarenmesse ticket and all attendees are invited. For tickets and more details, visit the official event site.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.