SpielwarenmesseegLast week, Spielwarenmesse enjoyed an increase in the number of international visitors, which rose to 58 percent, as reported by Spielwarenmesse eG. Around 72,000 trade visitors were present in Nuremberg this year, along with a total of 2,857 manufacturers from 67 countries, up from 2,748 last year.

Unlike last year, Spielwarenmesse did not coincide with the Chinese New Year, so more Asian buyers were in attendance. However, Spielwarenmesse was impacted by the current economic and political situation: Due to the concentration in the retail trade, fewer German retailers visited the fair. There was also a noticeable decline in Eastern European buyers, with 51 percent fewer Russian trade visitors.

According to survey data provided by Spielwarenmesse eG, 35.1 percent of buyers attend no other fair, up from 32.1 percent last year; while 78.3 percent of trade visitors rated the benefits of attending as very high or high, up from 68.7 percent last year. In addition, 78 percent of visitors were extremely happy with the overall impression of the fair, up from 77.3 percent last year; while 90 percent of exhibitors intend to come back again.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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