Last week, Spielwarenmesse enjoyed an increase in the number of international visitors, which rose to 58 percent, as reported by Spielwarenmesse eG. Around 72,000 trade visitors were present in Nuremberg this year, along with a total of 2,857 manufacturers from 67 countries, up from 2,748 last year.
Unlike last year, Spielwarenmesse did not coincide with the Chinese New Year, so more Asian buyers were in attendance. However, Spielwarenmesse was impacted by the current economic and political situation: Due to the concentration in the retail trade, fewer German retailers visited the fair. There was also a noticeable decline in Eastern European buyers, with 51 percent fewer Russian trade visitors.
According to survey data provided by Spielwarenmesse eG, 35.1 percent of buyers attend no other fair, up from 32.1 percent last year; while 78.3 percent of trade visitors rated the benefits of attending as very high or high, up from 68.7 percent last year. In addition, 78 percent of visitors were extremely happy with the overall impression of the fair, up from 77.3 percent last year; while 90 percent of exhibitors intend to come back again.