Spielwarenmesse Places Licensing in the Spotlight

Logo Spielwarenmesse 2016Licensing is playing an increasingly important role at Spielwarenmesse, with the Licensing Industry Merchandisers’ Association (LIMA) being featured for the first time. Trade buyers visiting Spielwarenmesse will be greeted with a comprehensive overview of the latest licensing trends and licensed toys from around the world.

Located in the Foyer of Hall 12.0, LIMA will provide licensees and licensors with a central point of contact. LIMA will also be involved in the Toy Business Forum, where a variety of experts will lead presentations. Spielwarenmesse will also launch a LicenseGuide online service for visitors, which lists the licensed goods at the show and the companies exhibiting them.

In addition, for the first time, Spielwarenmesse 2017 will bring together a selection of technological toys in the new Tech2Play promotion area. Trade buyers will have a chance to test the new toys for themselves. Various manufacturers will present around 40 products in five categories, which are: Electronic Pets, Robot Toys, R/C Drones, Virtual Play, and 3-D Printing.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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