Licensing is playing an increasingly important role at Spielwarenmesse, with the Licensing Industry Merchandisers’ Association (LIMA) being featured for the first time. Trade buyers visiting Spielwarenmesse will be greeted with a comprehensive overview of the latest licensing trends and licensed toys from around the world.
Located in the Foyer of Hall 12.0, LIMA will provide licensees and licensors with a central point of contact. LIMA will also be involved in the Toy Business Forum, where a variety of experts will lead presentations. Spielwarenmesse will also launch a LicenseGuide online service for visitors, which lists the licensed goods at the show and the companies exhibiting them.
In addition, for the first time, Spielwarenmesse 2017 will bring together a selection of technological toys in the new Tech2Play promotion area. Trade buyers will have a chance to test the new toys for themselves. Various manufacturers will present around 40 products in five categories, which are: Electronic Pets, Robot Toys, R/C Drones, Virtual Play, and 3-D Printing.