Spielwarenmesse Preps Digital Toy Preview for 2021

Source: Spielwarenmesse eG

With next year’s Spielwarenmesse international trade fair having been pushed from January to July, the organizers are working to leverage digital platforms in an effort to connect the global toy community, including exhibitors, buyers, and others. Spielwarenmesse BrandNew is a digital offering that will take place during the previously scheduled January trade fair dates.

Spielwarenmesse BrandNew will include multiple marketing opportunities in both English and German from Jan.25-29. The platform includes content on the Spielwarenmesse website in addition to live video streams across the show’s Facebook and Instagram channels in which toymakers can reveal new products, host showroom tours, or offer live Q&A sessions.

“We stay connected to our customers all year round by offering them an extensive range of services,” says Ernst Kick, CEO of Spielwarenmesse eG. “Spielwarenmesse BrandNew adds to this spectrum by revealing the innovations for 2021 and providing the industry with a valuable offering before we meet again in Nuremberg from July 20-24.”

Companies interested in participating in Spielwarenmesse BrandNew or the Spielwarenmesse Summer Edition can find full details on the show website.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.