Spin Master Corp. launched its Hatchimals and Paw Patrol brands in China, the world’s second largest toy market. Spin Master also strengthened its strategic partnership with Alibaba, one of the largest retailers in the world.
Spin Master’s Global President and COO Ben Gadbois and several Spin Master executives recently traveled to Shanghai to meet with teams from Alibaba and its online marketplace Tmall. The two teams announced a continued collaboration to further expand the Spin Master brand portfolio in China after leading with a core group of products, including Paw Patrol, Hatchimals, Bunchems, and Sew Cool.
Spin Master is committed to international expansion as part of its growth strategy. Spin Master will launch more core brands—particularly in the China market—in the coming months.