Spin Master Heads to the Wizarding World of Harry Potter

Harry Potter and the Sorcerer’s Stone | Source: Warner Bros.

Following the recent success of its DC Comics and Batman lines, Spin Master Corp. has extended its licensing partnership with Warner Bros. Consumer Products (WBCP).

Spin Master inked a new deal with WBCP to serve as the new toy licensee for the Wizarding World franchise. Under the new agreement, Spin Master will create and market figures and accessories, playsets, vehicles, dolls, games, plush, and roleplay items inspired by the Harry Potter and Fantastic Beasts films.

“Spin Master is all about creating magical experiences for kids through innovative toys, entertainment, and digital platforms,” says John Blaney, senior vice president, licensing at Spin Master.

The first lineup of toys based on the Wizarding World is slated to hit retail beginning next fall.

Spin Master recently revealed its third quarter earnings in which the company saw big growth in boys action and construction, which spiked 27.5%, and activities, games, puzzles, and plush, which grew 13.2%. The company also made headlines with its recent acquisition of Rubik’s Brand.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.