Spin Master Is Revving Up for Monster Trucks

MonsterTrucks.logoParamount Licensing has agreed to a master toy license deal with Spin Master Ltd. for next summer’s film Monster Trucks. It marks the first licensee partnership in support of the live action film, which is based on an original concept by Paramount and directed by Chris Wedge.

Spin Master will develop an extensive line up of vehicle-based products that will launch alongside the film.

“This line will be a major presence at retail and a cornerstone of our licensing program across all major categories,” said LeeAnne Stables, president of consumer products and head of Paramount’s marketing partnerships.