Spin Master Corp. and Rube Goldberg, Inc. partnered for a line of activity sets under the Wonderology Science Brand. The sets are available exclusively at Target.

Rube Goldberg activity sets let kids design, build, and create unique inventions at home. The sets teach STEAM (science, technology, engineering, art, and math)-based principles, such as gravity, simple machines, physics, chain reactions, and more. The new line will include eight modular activity sets that can be collected and connected to each other in different ways. With each additional set, the end result gets bigger and more complex. This challenges kids to use essential STEM skills in order to complete the device.

The licensing partnership and retail program were brokered by Rube Goldberg’s exclusive licensing agency, Brand Central LLC.