Spin Master Signs On as Global Master Toy Licensee for The Secret Life of Pets

Universal Partnerships & Licensing (UP&L), Illumination Entertainment, and Spin Master will partner to market and distribute toy products globally for The Secret Life of Pets, the fifth animated feature-film collaboration from Illumination and Universal Pictures.

For The Secret Life of Pets, which centers on the lives that pets lead after their owners leave for work or school each day, Spin Master has the rights to develop a wide variety of toys. In addition to traditional plush and figurines, Spin Master has developed interactive and motorized toys that will bring the pets to life in unexpected ways.

Products will be available on shelves beginning next May.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.