Star Wars Triple Force Friday Launch Products Revealed

Lucasfilm dropped the curtain on new Star Wars toys and consumer products that will become available on Triple Force Friday (Oct. 4.).

New items inspired by Star Wars: The Rise of Skywalker, the Disney+ series The Mandalorian, and the upcoming video game Star Wars Jedi: Fallen Order were revealed during Lucasfilm’s global reveal event, which was streamed live from Pinewood Studios in London and from Lucasfilm HQ in San Francisco.

Beginning today, Adventure Media and Events — parent company of the Toy Book — is presenting full coverage on the new Star Wars products across all of our publications, including the Toy Insider and the Pop Insider, with news and in-depth reviews continuing to roll out through the release of Star Wars: The Rise of Skywalker this December. The robust product assortment includes toys from master licensee Hasbro, along with items from the LEGO Group, Funko, Mattel, Disney Store, Electronic Arts (EA), and more.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.