Source: Sesame Workshop/The Toy Book

Sesame Workshop tapped Stefan Kastenmüller to assume the newly created position of general manager for Europe.

In his new role, Kastenmüller will be responsible for expanding Sesame Workshop‘s brand and business in the region by developing a long-term strategic plan. He will lead a team working to identify issues that are relevant to European kids in an effort to develop community outreach programs featuring Sesame Street, similar to those in other countries around the world.

“Stefan brings with him more than 25 years of experience building brands and commercial business for some of the world’s most well-known IPs across traditional and digital media,” says Ed Wells, senior vice president and head of International Media and Education, Sesame Workshop. “As Sesame Workshop evolves its international investment strategy, with a greater focus on Europe, his expertise and passion for children’s content will be invaluable in helping future generations of kids across the region grow up smarter, stronger and kinder.”

Kastenmüller most recently served as senior vice president and group general manager of WWE for the EMEA region. He previously held positions at Disney TV Channel Networks — Jetix Europe, Viacom’s MTV Europe, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube