China Toy Fair


Summer Toy Drive Garners Record-Breaking Donations

The Toy Industry Foundation’s Summer Toy Drive, held from May 1 to August 31, collected nearly 290,000 toys.

Thanks to the toy manufacturers, retailers, and distributors who participated in this year’s drive, TIF’s Toy Bank received 59 percent more toys than last year. This year’s gifts also surged in value by 425 percent–$6.5 million worth of playthings were donated versus $1.2 million last year.

“With the help of our generous donors, we were able to deliver playthings to 44 children’s charities in The Toy Bank network across the country, as well as to children living on 17 military bases,” says Foundation Coordinator Melissa Kipp. “The significant increase in donations allowed us to bring play to 107,000 more disadvantaged children than last summer!”

The Toy Bank is a year-round program; it is currently collecting for the final two Play Comforts events for military children in 2012 and is preparing for the next trade show collection at Fall Toy Preview in Dallas (October 2 to 4). To donate or learn more,  visit the TIF website or contact Melissa Kipp (646.520.4878).

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.