Super Impulse LTD entered into a licensing agreement for Heidi Kenney’s latest creation, Breakfast Monsters! The line will debut at the North American International Toy Fair in New York City feature a plush toy blind box program.

Breakfast Monsters! features a collectibles line with a silly, spooky spin on breakfast favorites, including Zombie Donut and Muffin Mummy, each packed in a miniature cereal box. Kenney’s exclusive agent, Infinity Licensing LLC, brokered the partnership between Kenney and Super Impulse.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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