Swaptober Kicks into Gear in Anticipation of Skylanders Swap Force

Skylanders-SWAP-Force_NightIn anticipation of the Skylanders Swap Force launch, Activision Publishing Inc. is using the month of October, or “Swaptober” to get gamers ready for the game’s launch on October 13. Lucky Portal Masters will have chances to win copies of the Skylanders Swap Force game, explore the world of Skylanders in Times Square, and more during the month-long activities.

To kick off Swaptober, Activision will be giving away one Skylanders Swap Force Starter Pack per day beginning October 1 and going to October 31 via the official Skylanders Twitter channel (@SkylandersGame). For a chance to win, portal masters can visit Skylanders.com to mix and match their favorite character combination and then tweet it along with a suggested catch phrase using hashtags #SWAPtober and #Skylanders.

There are even more ways to celebrate on  October 10, when Skylanders partners with Toys “R” Us to bring Skylanders to life with “Swaptoberfest”—a celebration in Times Square where fans will have the chance to be among the very first to play the game before it’s available at retail. This Times Square takeover will feature Skylanders Swap Force-themed activities, photos with Skylanders costumed characters, and chances to win Starter Packs and Skylanders-themed merchandise from companies, including Mega Brands, Rubie’s Costume Co., Hybrid Apparel, and Power A.

Visit the Toys “R” Us international flagship store in New York City on October 12 to 13 for a one-of-a-kind in-store experience,  including game demos and giveaways for the official Skylanders Swap Force launch. The game will be available on Xbox 360, Playstation 3, Nintendo Wii, Nintendo Wii U, and Nintendo 3DS.