SwimWays Corp. recently acquired Aqua Rider, a patent pending pool noodle float that features the head and tail of colorful animal characters, as well as a built-in seat for riding. SwimWays will be able to consolidate production efforts using the same base noodle, and the product will be made in both China and the U.S., and assembled and shipped from the U.S.
Aqua Riders, which were introduced to market last year, will be available in many styles, including Orca, Shark, Gator, and Sea Horse. SwimWays will begin distributing Aqua Riders, which are made for swimmers of all ages, under the SwimWays brand next January.
The item is currently sold at Wal-Mart, BJ’s, and Leslie’s Pool Supply, among other retailers, and the acquisition is not expected to affect the Aqua Rider’s distribution.
