China Toy Fair


Activision and Frito-Lay Team Up to Let Fans Choose New Skylanders Hero

FRITO-LAY NORTH AMERICA , ACTIVISION, SKYLANDERSActivision Publishing Inc. and PepsiCo‘s Frito-Lay North America division are providing fans with the opportunity to choose and name a new hero that will appear in the next Skylanders game, which is slated for release this year. The winner will also receive a $100,000 scholarship.

Between now and March 21, fans 18 years and older can visit Frito-Lay’s official site to select one of three potential heroes they want to see come to life in the next Skylanders game. They can also find more details and official rules. Once their Skylanders selection is made, contestants submit a suggested name and a 200-character or less inspiration for the name they chose.

In May, one fan-created name for each of the three potential heroes will be selected by a panel of judges and announced as finalists, and fans 13 years and older will be invited to vote online for the hero they want. Later this year, the winning hero will be revealed. The official name for that Skylanders hero and will appear in a variety of places, such as on Skylanders packaging and the Skylanders game.

This marks the third consecutive year in which Activision has partnered with Frito-Lay for the Skylanders franchise.

Guillow’s Model Airplane Fleet Grows by Six New MiniModels

Rockstar.Jet.planeGuillow’s model airplane kits are still beloved by those who enjoy the simple beauty of building, and then flying, a balsa wood toy plane. Guillow will showcase six new miniModels in the company’s 4500 series at the upcoming American International Toy Fair. While Guillow’s traditional toy gliders can be put together in minutes, these miniModels require roughly an hour of engineering.

The 4500 series includes the U.S. Hellcat or U.S. Warhawk, each with red propellers, and a German Fighter with distinctive black markings on its wingtips. Three non-military planes—the Rockstar Jet, V-Tail, and Stunt Flyer—round out the six miniModels.

Guillow’s miniModels need no cutting or sanding to construct. Easy-to-follow 3-D videos can be found at the Guillow website. Each of the six new miniModels is appropriate for kids ages 13 and up, and can be found online and on hobby and toy store shelves next year.