NPD Announces 2009 Toy Sales Results


According to The NPD Group, U.S. retail sales of toys generated $21.47 billion in 2009 compared to $21.65 billion in 2008, a decline of less than 1 percent. In the fourth quarter of 2009 (October through December), although revenues were flat, unit sales were up 4 percent compared to the same period in 2008.

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Fall Toy Preview 2009

To view the Fall Toy Preview 2009 feature from our September/October 2009 issue please click Fall Toy Preview 2009.