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Consumers Say Back-to-School Deals Better This Year

PriceGrabber has released results from its final Back-to-School Shopping Forecast survey, revealing that 48 percent of consumers believe retailers are offering better promotions on back-to-school items this year compared to last.

Eighty-eight percent of consumers chose “sales” as the top retailer promotion that will entice them to make a back-to-school purchase this year. Forty-nine percent of shoppers cited coupons; 44 percent noted that “free items with purchase” would persuade them to buy; and 34 percent selected sales available online only.

When broken down by categories, school supplies topped the list of best deals, with 67 percent of consumers saying they found great prices for those products. Fifty-eight percent of consumers said they found great clothing deals; 32 percent said electronics, including computers, tablets, and smartphones; 30 percent selected back packs or tote bags; and 15 percent said books.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Forty Percent of Shoppers Plan to Purchase Tech Items for Back-to-School Season

Sixty-three percent of consumers are planning to spend up to $500 on their back-to-school shopping this year, according to PriceGrabber’s 2012 Back-to-School Shopping Forecast Survey. Forty percent of consumers have plans to purchase a tablet or tech item for the students in their lives.

However, the pencil and notebook will not be replaced by these tech-product purchases. Classic school supplies, such as notebooks, pencils, binders, and clothing, top the consumer shopping list with 83 percent of consumers indicating that they will purchase these supplies. Seventy-nine percent of shoppers intend to do their shopping on the Internet, utilizing both classic and tech purchases for their child’s back-to-school list.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.