China Toy Fair


Hasbro, Disney, and 3DPlusMe Team Up for Super Awesome Me

SuperAwesomeMeHasbro Inc. and 3DPlusMe are introducing Super Awesome Me, a personalized 3-D printing experience that allows kids (and those who are kids at heart) to become Captain America or Iron Man. The initiative provides fans with a customized, 12-inch action figure through an in-store experience. In conjunction with Disney Consumer Products’ Marvel Super Hero September celebration, the Super Awesome Me experience will launch at ten Wal-Mart and two Sam’s Club locations in New York, Los Angeles, Chicago, and Houston between September 19 and 28.

Fans visit an in-store scanning station, where a 3-D face scanner captures their likeness to create a 3-D model. Each Super Awesome Me figure, recommended for fans ages 4 years and up, features a traditional articulated plastic action figure body and full-color 3-D printed head. Figures are available for pick-up at Wal-Mart locations or shipped to Sam’s Club customers in four weeks.

More information on the Super Awesome Me experience, as well as a full list of participating Wal-Mart and Sam’s Club locations, is available at superawesomeme.com.

SuperFanArt Launches, Lets Fans Be Creators Using Hasbro Brands

SuperFanArtHasbro Inc. and Shapeways are launching SuperFanArt, a web site that enables fans inspired by Hasbro brands to showcase their artwork and sell their 3-D printed designs on Shapeways, a 3-D printing marketplace and community. Through the site, the Hasbro fan base will have license to create new art and product offerings.

SuperFanArt will launch with the My Little Pony franchise, and additional Hasbro brands will be introduced in the coming months. At its launch, SuperFanArt will showcase work by several talented fan artists, and consumers can click through to each artist’s shop to place an order. Additional artists and 3-D printed products will be featured on the site in the future.

The artwork featured on SuperFanArt will also be on display at Comic-Con International: San Diego.

ToyFabb.com Opens Shop with Contest Call to Designers

ToyFabb.logoToyFabb, the first specialized online market for 3-D printed toys, has launched its English and German site, www.toyfabb.com, with a contest for hobby and professional designers. At ToyFabb, hobby and professional designers are provided free accounts to present and sell their creations to consumers. ToyFabb offers comprehensive shop functionality, as well as securely streamed 3-D designs to protect the intellectual property of its users. Consumers can also purchase the 3-D toy designs offered and produce them with their own 3-D printers.

ToyFabb is hosting a contest for hobby designers and professional designers, which will last until September 30. Winners of each ToyFabb category will receive $100. Entrants’ toy files can be sent directly to jochen@toyfabb.com.

COMMENTARY: It’s All About the Robots

Earlier this week, Senior Editor Marissa DiBartolo wrote about how the floor of the American International Toy Fair 2014 was lacking in the realm of appcessories, and that many companies were heading back to the classic play patterns, especially in the activities category. I also noticed an emerging trend that does not heavily rely on app technology, but does not veer from the idea of incorporating tech into playtime: robots.

As I walked the floor, I saw a bunch of different robotic products that really displayed where the category is heading—and a lot of that was not app-reliant. Of course, most of these robots can be controlled with or used with smart devices, but gone are the days where “and it has an app!” was a suitable enough novelty to convince consumers to purchase the toy.

Ali.Feb27First, let me introduce you to MiP. MiP, which is short for Mobile Inverted Pendulum, is WowWee’s latest innovation in association with the University of California at San Diego’s Coordinated Robots Lab. MiP has unique dual wheel balancing (thanks to that inverted pendulum science!) and is a fully interactive robot. MiP is able to navigate his surroundings while being controlled by hand gestures or through a Bluetooth link to a smart device. MiP also has a personality that is communicated through motion, sounds, and his LED eyes. [Read more...]

Spin Master’s Air Hogs Offers Custom 3-D Printed Armor Piece

Feb3.HeliCageArmorWith the growing popularity of 3-D printing, Spin Master offers a custom part for its Air Hogs Heli Cage Armored Edition, a helicopter featuring removable plastic armor. Samples of the part were built using a MakerBot 3-D printer, which creates real 3-D objects by laying down drops upon drops of plastic material and building them from the bottom up. The custom part was also flight-tested by engineers and tweaked for weight balance.

Spin Master now provides an open source 3-D file of the armor part online at the Air Hogs blog. Makers can download it for free and print it using a 3-D printer. For those who do not have direct access to a 3-D printer, Air Hogs recommends Sculpteo, which will print from the 3-D file and ship the part to customers. For the very technically inclined, the 3-D file can be fully manipulated to create a truly customizable piece.