China Toy Fair


505 Games, MEG, and Giochi Preziosi Partner for Puppy In My Pocket

505 Games and toymakers MEG and Giochi Preziosi signed a deal for multi-platform videogames featuring the kids’ brand Puppy In My Pocket. The Italian and U.S. toy companies are producers, along with Mondo TV S.p.A., of the new animated television series Puppy In My Pocket: Adventures in Pocketville, which airs worldwide on Cartoon Network. The kids’ show will provide a world of exciting adventures and content for handheld platforms as well as mobile games for iOS and Android devices. Games are slated to debut next year. Licensing Works! brokered the deal on behalf of MEG and Giochi Preziosi, while Creative Minx Marketing, Inc., managed negotiations for 505 Games.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Big Tent to Roll Out More Than 50 New Discovery Kids Products

Discovery Communications has expanded its relationship with Big Tent Entertainment by signing a three-year deal that extends Big Tent’s licensing representation for Discovery Kids-branded products.

As part of the extended agreement, Big Tent will release more than 50 new Discovery Kids products from licensing partners including Parragon Publishing, MerchSource, 505 Games, JAKKS Pacific, MasterPieces, SRM, and Kids Station. Big Tent will also expand its Discovery Kids licensing program in the following categories: platform-based video games, electronics, computers/computer peripherals, R/C, apparel, room décor, furniture, outdoor sport, and select food categories.

Discovery has also appointed Big Tent as the exclusive North American licensing agency of record for its TLC network. Big Tent will spearhead licensing efforts for the TLC brand and the network’s lineup of programming in categories such as home & organization, cooking, fashion, and weddings.