A Squared Entertainment Merges with Genius Brands International

GBIGenius Brands International Inc. and A Squared Entertainment LLC will merge to form an intellectual property (IP) and multimedia content creation and distribution company focused on branded content with a purpose for kids. The assets and experience of both companies will be consolidated under the Genius Brands International banner.

Andy Heyward, formerly CEO of DIC Entertainment and co-president of A Squared Entertainment, will assume the role of Chairman and CEO of Genius Brands International. Amy Moynihan Heyward, formerly co-president of A Squared Entertainment, will serve as president. Klaus Moeller, currently CEO of Genius, will become vice president of special markets, and will continue with the company as a member of its board of directors.

The company will utilize its combined strengths to build upon its unique “content with a purpose” positioning. In addition to producing original content with subject matter experts, the company will develop interactive digital entertainment in all formats including broadcast, online, mobile, tablets, and more. A comprehensive consumer products program will be created to extend the learning into other areas outside of digital media.

Andy Heyward is a multi-Emmy Award-winning producer of children’s entertainment. He has produced more than 5,000 episodes of award-winning children’s programs, including Inspector Gadget, Alvin and the Chipmunks, G.I. Joe, Hello Kitty’s Furry Tale Theatre, and Sonic the Hedgehog. Amy Moynihan Heyward is a brand-marketing executive who has spent more than 20 years managing, creating, and launching brands with a focus on kids.

Warren Buffett’s Secret Millionaires Club Introduces Business in a Box

Oct15.BusinessBoxWarren Buffett’s TV and online series, Secret Millionaires Club, continues to expand with the introduction of Business in a Box. It is an all-new product, from A Squared Entertainment, that teaches kids the fundamentals of financial literacy through interactive play. The kit includes toys, activities, and DVDs.  It is now available for preorder exclusively at toysrus.com and will be available in  stores later this month.

Business in a Box, created in partnership with TCG, will launch exclusively at Toys “R” Us with two kit options that provide children with everything they need to create a lemonade stand or a car wash, including a DVD with episodes from the animated Secret Millionaires Club series, as well as a booklet with business tips from Mr. Buffett.

Stan Lee Announces New Comic Book Label

A Squared (A2) Entertainment, Archie Comics. and Stan Lee (founder, chairman, and chief creative officer of POW! Entertainment) announced at Comic-Con a new comic book label, Stan Lee Comics.

Stan Lee Comics, based on new and original creations from Lee, will be published across both print and digital formats. Stan Lee Comics will also produce related animated and live action entertainment, including webisodes and games. The new creations by Lee will be licensed and merchandised globally, in categories such as toys, video games, publishing, and apparel.

This year, Stan Lee Comics introduces three new superhero franchises including the world’s first reality comic book. Stan Lee makes his debut as a featured character in Stan Lee and the Super Seven when he befriends seven aliens who find themselves stranded after their spaceship crashes. The second franchise, Airwalker, was teased in last week’s episode of Entourage, which airs on HBO. The third franchise of Stan Lee Comics will be announced in October.

A2 will manage animated and live programming, as well as global licensing and merchandising. Archie Comics will be responsible for the publication of the comics, in both print and digital formats. Lee will be involved with all of the creations for Stan Lee Comics.