Jakks Pacific Secures Licensing Agreement with Warner Bros. Consumer Products for Batman v Superman: Dawn of Justice

batman-v-superman-dawn-of-justice-logoJakks Pacific Inc. has announced a licensing agreement with Warner Bros. Consumer Products to manufacture, distribute, and market a line of toys and products based on Warner Bros. Pictures’ and RatPac Dune Entertainment’s upcoming Batman v Superman: Dawn of Justice, scheduled to hit theaters on March 25. The agreement, which covers the Batman v Superman: Dawn of Justice film, also includes a domestic and international renewal for the full DC Comics franchise.

The multi-category license includes large-scale action figures and vehicles, accessories, games, wagons, and more. Jakks plans to launch its Batman v Superman: Dawn of Justice product line next spring to coincide with the film’s worldwide theatrical release. New DC Comics product lines will also be available at retailers this fall.

Burger King Accessorizes Kids’ Meals with Lalaloopsy

BurgerKingLalaloopsyBurger King restaurants and MGA Entertainment (MGAE) have entered into a deal for a global promotion featuring MGAE’s Lalaloopsy brand. Burger King restaurants will feature Lalaloopsy accessories in Kids’ Meals globally through June 21.

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NPD Report Shows Decrease in Hardware, Physical Software Sales

NPDGrouplogoRecently, the NPD Group reported U.S. games industry sales for the period of March 1 to April 4. According to Liam Callahan, director, games industry analyst, hardware unit sales decreased by 9 percent, and with average prices down 13 percent across all platforms, dollar sales decreased by 21 percent.

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Sakar to Introduce New Sesame Street, Nickelodeon, and Peanuts Electronics

Sesame StreetUnder a new licensing deal with Sesame Workshop, Sakar International will launch a new line of Sesame Street electronic products and accessories this spring. The company will preview the new line at the North American International Toy Fair in New York City. [Read more...]

Funko Launches Marvel Collector Corps, an Official Marvel Collectibles Subscription Service

MarvelAvengers,CollectorCorpsFunko has collaborated with Marvel on a new subscription box service, Marvel Collector Corps, featuring exclusive collectibles, apparel, and accessories from major events in the Marvel film and comic book universe. The debut box ships in April and will feature items from Marvel’s Avengers: Age of Ultron, including an exclusive 6-inch Iron Man Hulkbuster Pop! vinyl collectible. [Read more...]

Disguise Receives Vendor Partner of the Year Award from Spirit Halloween

DisguiselogoDisguise, the Halloween costume division of Jakks Pacific Inc., has received the Vendor Partner of the Year Award from Spirit Halloween for its contributions to the costumes and accessories categories. The award is based on innovations, new licenses, service level, and strategic approaches to sales and profit.

“We are honored to receive the Vendor Partner of the Year Award from Spirit Halloween,” said Joe Anton, president of Disguise. “It has been a pleasure collaborating with the entire Spirit team on unique Disguise programs to make Spirit stores the ultimate Halloween destination for families. Our partnership with Spirit Halloween has allowed us to create unique products not offered in any other retail channel while increasing sales year after year.”

C-Preme’s New Accessories Combine Ninja Turtle Power with Bike Safety

CPreme Ninja Turtles.croppedC-Preme Limited and Nickelodeon are launching new Raskullz bike accessories featuring helmets, knee pads, and elbow pads with Teenage Mutant Ninja Turtles-inspired 3D designs. Each helmet includes a molded 3D mask with a real knotted fabric sash, which comes in all four turtles’ respective colors: blue, red, purple, and orange. In addition, they are equipped with aerodynamic vent holes for cooling and adjustable nylon straps.

All four helmets are now available for purchase at www.Raskullz.com.

eKids Has Muppets Most Wanted Headphones in Time for New Film

MuppetsHeadphonesMuppets Most Wanted opens in theaters today, and to coincide, eKids has released Kermit the Frog-themed over-the-ear headphones featuring soft cushioning and an adjustable band for a customizable fit. The portable speakers securely hold an iPod in a lightweight zippered case, while the ear buds feature noise-isolating ear tips in a variety of sizes, and also include a travel pouch for added portability and inline volume control.

These accessories are available at eKids.com.

NPD Reports Xbox One and PlayStation 4 Powered Video Game Sales

According to the U.S. Games Industry Sales analysis by The NPD Group’s Liam Callahan, February hardware sales increased by 42 percent over the prior year, due to a more than 60 percent increase in console hardware sales. These strong year-over-year increases are due to the success of the Xbox One and PlayStation 4.

The analysis also showed that total video game sales in February were $887 million, a change of 9 percent compared to February 2013. This is credited to strong growth in hardware and a slight rise in accessory sales. Total software sales—across the console, portable, and PC categories—were [Read more...]

Alex Toys Expands Its Arts and Crafts Lines for Kids and Tweens

At the recent American International Toy Fair, Alex Toys showed off new products in its popular line of art supplies and art sets, and introduced new craft kits intended specifically for the tween market.

The extension in Alex Toys’ art line is intended to encourage creativity in open-ended ways, including a diverse selection of new art materials such as oil and chalk pastels, metallic pencils, glitter paint, sidewalk stencils, and acrylic paints.

The Ultimate Easel Accessories set comes with art supplies including poster paint, lidded paint cups, natural bristle brushes, paper roll, chalk, board markers, and board eraser. Meanwhile, the Color A Canvas, Mark It Up Canvas, and Paint A Canvas kits let kids create beautiful works of art with markers and paints on pre-printed canvases. Designs of varying complexity suit artists ranging from younger to older kids.

For its tween lines, Alex Toys is incorporating popular fashion design elements in its DIY kits. Along with extending its jewelry line with Spike Jewelry, Boho Bands, and Chain Bracelets, the company is also expanding its line of Alex Tech Couture accessory craft kits. New products include Duct Tape Tech for tablets and smart phone cases, Glam Rock Speakers, and Bling Headphones that give personality and texture to tech items through stickers, gems, and neon and patterned colors.

This year will also see the arrival of the Alex Spa collection for girls, and new party-sized spa and salon kits.