Tommo Inc. has completed the acquisition of the Humongous Entertainment Brand and most of its assets. The acquisition was initially announced last summer, when Tommo acquired the Humongous Entertainment Brand and over 100 classic game IP’s from Atari Inc. during the Atari assets bankruptcy auction. Humongous Entertainment was originally formed in 1992 and has sold more than 15 million games over 20 years.
The acquisition advances Mattel’s global growth strategy of building upon its world-class portfolio of brands by expanding into two of the fastest-growing toy categories. Mega Brands is the No. 2 player in the $4 billion construction building sets category with its Mega Bloks brand, as well as a competitor in the $2 billion arts and crafts category.
Mattel’s portfolio of brands will complement Mega Brands’ flagship Mega Bloks brand and existing licensed brands, including Halo, Skylanders, Call of Duty, Assassin’s Creed, Power Rangers, Hello Kitty, and SpongeBob SquarePants. The acquisition will give Mattel the opportunity to broaden its relationship with its entertainment partners.
Mega Brands ranks among the top 15 toy companies globally in terms of sales, according to statistics published by The NPD Group last year. Additionally, the company achieved record sales of preschool construction toys. [Read more...]
As a strategic investor and active partner, The Friend Group, which has had success in the consumer products industry, brings decades of experience in manufacturing, operations, and executive leadership. Green Toys has experienced considerable growth since co-founders Robert von Goeben and Laurie Hyman founded the company in 2007.
Howard Friend will join the company as chief executive officer; Von Goeben will maintain his duties as president and chief creative officer; and Hyman will continue as the company’s vice president of marketing.
Basic Fun, a manufacturer of licensed toys for more than 20 years, has reimagined many classic toys, and sells to the largest specialty and mass toy retailers worldwide. Good Stuff Toys, a maker of licensed plush, balls, and novelties, primarily sells to the mass entertainment trade, including theme parks, family fun centers, and state fairs.
The companies will begin co-marketing their lines at current and upcoming trade shows in Dallas, Hong Kong, New York, and Orlando, Fla.
Jakks Pacific, Inc. has completed the acquisition of Hong Kong-based Moose Mountain Toymakers Limited. Jakks Pacific acquired all of the shares of stock of Moose Mountain and its Parsippany, NJ-based affiliate, Moose Mountain Marketing, Inc. The business includes licenses for well-known characters and brands, including Disney, Fisher-Price, Sesame Street, Thomas & Friends, Kawasaki, Nickelodeon, and Hasbro.
Jakks Pacific, Inc. has entered into an agreement to acquire Hong Kong-based Moose Mountain Toymakers Limited, manufacturer of sports arcade products, foot-to-floor ride-ons, tents, soft play environments, arcade pinball games, and wagons.
Jakks Pacific will acquire all shares of Moose Mountain’s stock and its affiliate, Moose Mountain Marketing, Inc. The business includes licenses for characters and brands. The transaction is scheduled to close in the third quarter of 2011, subject to third party approvals and other customary closing conditions.