Toy Fair 2017


C2C Studios

Playmates Toys Launches TMNT: Out of the Shadows Toy Line

TMNT ImagePlaymates Toys will introduce a new collection of products inspired by Paramount Pictures and Nickelodeon Movies’ Teenage Mutant Ninja Turtles: Out of the Shadows, set to release in theaters on June 3. The collection includes action figures, vehicles, play sets, role-play gear, and additions to existing T-Machines, T-Sprints, and mini-figure collections. [Read more...]

Jakks Pacific Introduces New Toys Inspired by Warcraft

JakksWarcraftJakks Pacific has released its full assortment of collectible figures and role-play items inspired by the Legendary and Universal Pictures‘ new film, Warcraft. The full line of toys features a variety of characters in different scales, representing both the Alliance and the Horde. The line is available exclusively at Toys “R” Us, and will be available at all mass retailers in June, coinciding with the release of the movie.

Jakks Pacific Introduces Batman v Superman: Dawn of Justice Big Figs

JakksBigFigsJakks Pacific has has expanded its Big Fig action figure line with new superheroes inspired by Batman v Superman: Dawn of JusticeThe assortment includes Batman, Superman, and Wonder Woman as fully articulated action figures. The new figures are available in 20-inch and 31-inch scales at retailers nationwide.

Diamond Select Toys Reveals X-Files Toy Plans for 2016

XFilesDiamond Select Toys will release a line of toys in honor of The X-Files returning to Fox this January based on the original TV series as well as items from the new 2016 event series.

A two-pack of Minimates captures Mulder and Scully in their new looks as fully posable 2-inch mini-figures, and is currently available for pre-order through comic shops. Diamond Select is also offering a pair of 4-inch Vinimates – static vinyl figures sculpted in the Minimates style. [Read more...]

Jakks Pacific and WWE Partner on Consumer Products

Jakks Pacific LogoJakks Pacific Inc. has entered a global licensing agreement with World Wrestling Entertainment Inc. (WWE) to manufacture, distribute, and market a line of dress up and other consumer products based on WWE’s superstars and divas, as well as its TV series, Monday Night Raw and SmackDown.

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Disney Store to Unveil New Collections and Limited Editions at D23 Expo

Anaheim Convention Center

Disney Store has all-new collections and limited editions set to launch at this year’s D23 Expo 2015, the Disney fan event held at the Anaheim Convention Center from August 14 to 16. Located within the Disney Consumer Products Pavilion at D23 Expo, the Disney Store shop will feature new and exclusive products, and will be unveiling new items celebrating favorite characters each day throughout the weekend.

Highlights of the new collections include:

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DC Collectibles’ Newest Includes Batman v Superman 12-Inch Statues

BatmanvSupermanStatue,BatmanDC Collectibles unveiled its upcoming product slate, which includes a 12-inch statue line based on Batman v Superman: Dawn of Justice, at Comic-Con International: San Diego. Debuting this year, there will be film-inspired statues of Batman, Armored Batman, and Superman.

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Jakks Pacific Secures Licensing Agreement with Warner Bros. Consumer Products for Batman v Superman: Dawn of Justice

batman-v-superman-dawn-of-justice-logoJakks Pacific Inc. has announced a licensing agreement with Warner Bros. Consumer Products to manufacture, distribute, and market a line of toys and products based on Warner Bros. Pictures’ and RatPac Dune Entertainment’s upcoming Batman v Superman: Dawn of Justice, scheduled to hit theaters on March 25. The agreement, which covers the Batman v Superman: Dawn of Justice film, also includes a domestic and international renewal for the full DC Comics franchise.

The multi-category license includes large-scale action figures and vehicles, accessories, games, wagons, and more. Jakks plans to launch its Batman v Superman: Dawn of Justice product line next spring to coincide with the film’s worldwide theatrical release. New DC Comics product lines will also be available at retailers this fall.

Kate and Mim-Mim Gets Second Season, Just Play Signs On as Global Master Toy Partner

Kate & Mim-MimFremantleMedia Kids & Family Entertainment (FMKFE) recently announced that it has greenlit the second season of the highly-rated preschool series, Kate & Mim-Mim. Series two is due to launch on Disney Junior US and will air globally late this year. The series is currently in pre-production and will include two themed seasonal specials.

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COMMENTARY: Licensed Figures? Not the Easiest Business to Figure Out

Marvel’s Guardians of the Galaxy Dancing Groot Premium Motion statue, from Factory Entertainment Inc.

Marvel’s Guardians of the Galaxy Dancing Groot Premium Motion statue, from Factory Entertainment Inc.

A few months ago, I wrote a commentary about trends occurring in the world of licensed action figures. Since then, I worked on a longer piece for The Licensing Book, the sister publication of The Toy Book, looking at the process in between attaining a license for a movie, TV show, etc., and the production of the final toy. Licensed collectible figures was a fascinating subject to write about, and I am eternally grateful to all of the toy company officials who took time out of their busy lives to answer my unending barrage of (mostly) annoying questions.

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