Tomy Debuts New Sonic Boom Toy Line at Toys “R” Us

SonicBoomlogoA new Sonic Boom toy line, from global master toy partner Tomy International, is now available at Toys “R” Us stores nationwide and at toysrus.com. The line will feature items across best-selling categories including plush, action figures, R/C, vehicles, and more, and will include a 12-inch talking plush and the Sonic Boom Launcher. Additional products will become available next year.

Mezco Toyz’ Dark Knight Figure Rises at New York Comic Con

Mezco Toyz Batman Action FigureMezco Toyz revealed more details about its One:12 Collective figure line at New York Comic Con last week. The line will include the popular comic book character Judge Dredd, as well as the version of Batman from the graphic novel, The Dark Knight Returns.

The Dark Knight Returns Batman will feature more than 30 points of articulation to go with real fabric clothing. Other details include:

  • Four pairs of interchangeable hands
  • One interchangeable boot with pistol holster
  • One removable utility belt
  • One pistol
  • One grappling hook
  • One alternate head
  • One Bat-symbol display base
  • One articulated figure stand for multiple dynamic figure poses
  • One detachable cape-posing stand accessory

The figure, which ships on January 12, comes in a fifth panel window box with slip cover, and is available for pre-order at Mezco Toyz’ official site.

COMMENTARY: Nintendo Is Game for Playing in the Toy World

amiibo.largerversionSince the 1980s, Nintendo has always seemed to be the “family-friendly” choice in video games. With wholesome characters such as Mario and Luigi, Princess Peach, Yoshi, and Toad, and bad guys that make you laugh more often than they scare you (except for Bowser in the original Super Mario Bros. game on NES—he was straight up scary), Nintendo has always given off a welcoming, family-friendly vibe, with games available for kids of all ages, and systems and controllers that are intuitive rather than intimidating.

Despite knowing this—and being a Nintendo fan my whole life—it still caught me a bit off-guard when Nintendo announced that it would be launching amiibo, which are action-figures designed to connect and interact with compatible games. “By holding the amiibo over your Wii U GamePad, you’ll open up new experiences within each corresponding game,” reads the Nintendo website. [Read more...]

Hasbro, Disney, and 3DPlusMe Team Up for Super Awesome Me

SuperAwesomeMeHasbro Inc. and 3DPlusMe are introducing Super Awesome Me, a personalized 3-D printing experience that allows kids (and those who are kids at heart) to become Captain America or Iron Man. The initiative provides fans with a customized, 12-inch action figure through an in-store experience. In conjunction with Disney Consumer Products’ Marvel Super Hero September celebration, the Super Awesome Me experience will launch at ten Wal-Mart and two Sam’s Club locations in New York, Los Angeles, Chicago, and Houston between September 19 and 28.

Fans visit an in-store scanning station, where a 3-D face scanner captures their likeness to create a 3-D model. Each Super Awesome Me figure, recommended for fans ages 4 years and up, features a traditional articulated plastic action figure body and full-color 3-D printed head. Figures are available for pick-up at Wal-Mart locations or shipped to Sam’s Club customers in four weeks.

More information on the Super Awesome Me experience, as well as a full list of participating Wal-Mart and Sam’s Club locations, is available at superawesomeme.com.

Universal Monsters to Include Van Helsing in New Line of Action Figures

UniversalMonsters.VanHelsingDiamond Select Toys has released its newest assortment of Universal Monsters action figures. This year’s selection includes Frankenstein’s Monster, the Creature from the Black Lagoon, and the monster-hunter Van Helsing.

New to the line of monsters and ghouls, the Van Helsing figure stands at around 7 inches tall and comes armed with an axe, a sword, a crossbow, and a rifle, all of which can be carried on his back.

All three were sculpted by Jean St. Jean and are sold exclusively at Toys “R” Us locations, with deluxe Select versions available at comic shops and specialty stores nationwide. The deluxe versions include a larger diorama base and are in display-ready packaging.

New Sons of Anarchy Merchandise Includes Toys from Gale Force Nine, Mezco

SonsofAnarchyWhen Sons of Anarchy returns to TV screens today, Twentieth Century Fox Consumer Products will have a multi-category global licensing program in place featuring new branded merchandise, including toys from Gale Force Nine and Mezco Toyz.

Gale Force Nine has already introduced Sons of Anarchy: Men of Mayhem, a board game in which players control rival gangs and compete to be the most successful outlaw club. Mezco Toys will introduce branded action figures, plush, and bobble-heads.

IAmElemental Accepting Pre-Orders for the Holiday Season

IAEIAmElemental, a company that creates action figures targeted to girls, has announced production of their first set of collectables: Series #1/Courage. The series includes seven four-inch articulated figures that personify the Elements of Courage: Bravery, Energy, Honesty, Industry, Enthusiasm, Persistence, and Fear. The company is now accepting pre-orders that will be scheduled for delivery in December.

The team at IAmElemental created their line of action figures when they saw that the typical female action figure on the market is not designed for girls, or even boys. They seemed to be more for the adult male collector, who are not heroines that girls can look up to. The figures launched on Kickstarter in May and were fully funded in two days.

Toys “R” Us to Carry Exclusive Sin City Movie Action Figures

sin city 2. jpgSin City: A Dame to Kill For is headed to theaters, and the first assortment of Sin City Select action figures, from Diamond Select Toys and based on the original 2005 feature film, Sin City, is in stores now.

Captured in the film’s trademark black-and-white, main characters Marv, Hartigan, and Nancy each feature multiple points of articulation, multiple accessories, and a detailed diorama base. In addition, Marv and Hartigan are now a pair of full-color action figures in Toys “R” Us stores. Packaged in more streamlined packaging, with smaller street bases, Marv and Hartigan each include unique accessories and the same high level of articulation.

 

Playmates Toys to Introduce New Toy Line Based on Teenage Mutant Ninja Turtles Summer Blockbuster

NickTMNTPlaymates Toys will introduce a new product line inspired by the upcoming summer blockbuster film, Teenage Mutant Ninja Turtles, from Paramount Pictures and Nickelodeon Movies. The movie line of toys will include action figures, vehicles, and role-play gear.

The action figure collection will include basic action figures, 11-inch figures, and deluxe feature figures. They are detailed, fully articulated, and sculpted to reflect how the Turtles appear in the movie. Each figure will come with its own unique accessory. The vehicle, called the Turtle Assault Van, allows kids to drive the Turtles into their next battle and recreate scenes from the movie. It features a spring-powered Turtle torpedo, launching luge assault vehicle, pop top hatch, and side attack ramp. The control cabin is able to hold the basic action figures. With the new role-play gear, kids can transform themselves into one of their favorite heroes from the film. Each Ninja Combat Gear set includes the Turtles’ signature weapon and bandana.

Teenage Mutant Ninja Turtles will hit theatres August 8. Playmates Toys was also the force behind the Teenage Mutant Ninja Turtles toy line over the past three decades.

COMMENTARY: Video Game-Based Toys Can Ease Kids into Other Kinds of Play

KNEX.SuperMarioDesertIt’s summertime, which for a lot of kids means playing outside in the sunshine, swimming, and maybe even going on trips to visit nature. But for others, summer means staying indoors and playing video games all day. It’s probably best to moderate any activity that involves staring at a screen; however, the question is, how to get video game-obsessed kids to take up a different form of play? The answer may be toys based on popular video game titles, and there are quite a few of those available right now.

We kick off our non-comprehensive list with K’NEX, which since 2010, has partnered with Nintendo on construction toys based on its popular Mario property. Recently, I spoke to an executive at the company, who said that no small part of the partnership’s success came from replicating game elements in K’NEX’s construction sets: For example, many of its Super Mario building sets have a mechanism that simulates the avatar’s in-game jumping ability. [Read more...]