Swaptober Kicks into Gear in Anticipation of Skylanders Swap Force

Skylanders-SWAP-Force_NightIn anticipation of the Skylanders Swap Force launch, Activision Publishing Inc. is using the month of October, or “Swaptober” to get gamers ready for the game’s launch on October 13. Lucky Portal Masters will have chances to win copies of the Skylanders Swap Force game, explore the world of Skylanders in Times Square, and more during the month-long activities.

To kick off Swaptober, Activision will be giving away one Skylanders Swap Force Starter Pack per day beginning October 1 and going to October 31 via the official Skylanders Twitter channel (@SkylandersGame). For a chance to win, portal masters can visit Skylanders.com to mix and match their favorite character combination and then tweet it along with a suggested catch phrase using hashtags #SWAPtober and #Skylanders.

There are even more ways to celebrate on  October 10, when Skylanders partners with Toys “R” Us to bring Skylanders to life with “Swaptoberfest”—a celebration in Times Square where fans will have the chance to be among the very first to play the game before it’s available at retail. This Times Square takeover will feature Skylanders Swap Force-themed activities, photos with Skylanders costumed characters, and chances to win Starter Packs and Skylanders-themed merchandise from companies, including Mega Brands, Rubie’s Costume Co., Hybrid Apparel, and Power A. [Read more...]

Skylanders Swap Force Launches on Nintendo DS This Fall

SwapForceActivision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc., will deliver the innovation of “dynamic swapability”  to the Nintendo 3DS hand-held system this fall with the launch of Skylanders Swap Force.

The Nintendo 3DS version of Skylanders Swap Force offers gamers a unique adventure complete with its very own story, levels, and special starter pack characters. A truly complementary experience to the console version, Skylanders Swap Force on Nintendo 3DS will hit retail destinations worldwide with three new characters—Rattle Shake, Volcanic Eruptor, and Free Ranger—that are not found in any other Skylanders Starter Pack. If fans buy both a console version and the Nintendo 3DS version of Skylanders Swap Force, they will end up with four Swap Force Skylanders, giving them 16 different combinations.

The story of Skylanders Swap Force on Nintendo 3DS begins in Boomtown, home of Skylands’ favorite pilot, Flynn. As the town is celebrating Flynn as their hometown hero, a new villain known as Count Moneybone sneaks his way into Boomtown to kidnap Cali, long-time friend to Flynn and the Skylanders. It’s up to Portal Masters everywhere to assemble the Skylanders and Swap Force to save Cali and defeat the evil Count Moneybone. [Read more...]

Skylanders Franchise Reaches More Than $1 Billion in Worldwide Retail Sales

Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., announced that together Skylanders Spyro’s Adventure and Skylanders Giants have generated more than $1 billion in retail sales worldwide, inclusive of toys and accessories.

Last year, the combined sales of Skylanders Giants and Skylanders Spyro’s Adventure toys out-sold the top action figure lines in the U.S. and Europe, including Beyblades, Star Wars, and Transformers. Additionally, through January, more than 100 million Skylanders toys have been sold at retail. [Read more...]

Activision Publishing Announces Two New Games

Skylanders Lost Islands and Skylanders Battlegrounds are two new games available from Activision Publishing, subsidiary of Activision Blizzard Inc. [Read more...]

Activision Blizzard Announced Third Quarter 2012 Financial Results

Activision Blizzard has announced its third quarter financial results ending on September 30. The company delivered record GAAP net revenues of $841 million, compared to $754 million from last year’s third quarter.

On a non-GAAP basis, Activision Blizzard’s net revenues also increased from $627 million for the third quarter of last year to $751 million for the third quarter of this year.

The company reported an increase in both its GAAP and non-GAAP earnings per diluted share. For its third quarter, the company’s GAAP earnings per diluted share went up from $0.13 from last year’s third quarter to $0.20 this year. On a non-GAAP basis, the company delivered record earnings per diluted share of $0.15  compared with $0.07 for the third quarter of last year.

Both GAAP and non-GAAP results include a one-time tax benefit of $46 million, or $0.04 per diluted share, resulting from the closure of an IRS audit related to pre-merger net operating losses from Vivendi Games.  For more information, click here.

Skylanders Cloud Patrol Available on Amazon’s New Kindle Fire HD

Get ready to take to the skies and search for escaped trolls on an entirely new mobile platform. Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., is releasing Skylanders Cloud Patrol for the Kindle Fire HD, alongside the first-generation Kindle Fire.

Exclusive to the version of Skylanders Cloud Patrol on Kindle Fire, players will be able to purchase toys within the Skylanders Cloud Patrol game app itself with the push of a button. Leveraging the “always logged in” feature of the Kindle Fire, buying the physical toy in-app will unlock the digital character immediately via Amazon’s 1-Click Purchasing, while the physical toy is shipped to the user.

Skylanders Cloud Patrol is a recently released mobile gaming experience set in a new region of Skylands that has been overrun by the evil minions of Portal Master, Kaos. With all 30-plus Skylanders available to unlock, the game lets players take command of a sky-ship and use their favorite Skylander to dispatch the baddies using touch gestures to tap-and-shoot or swipe the screen to create combos.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.