Skylanders is the official partner of Max Chilton for the season finale of Indy Lights Presented by Cooper Tires, part of the Mazda Road to Indy. The partnership puts a focus on one of Skylanders SuperChargers’ key game play features: racing. A 24-year-old former Formula 1 driver and fan of the Skylanders franchise, Chilton will race the tracks of Laguna Seca in a Skylanders supercharged-themed race car on September 12 to 13.
Activision Publishing Inc. will launch a mobile card battle game, Skylanders Battlecast, which brings cards to life through a free-to-play mobile adventure set within the Skylanders universe. The game offers aspects ranging from collectability to strategic card combat, online PvP, and a single-player campaign. Players can create a team of their favorite heroes and master strategic card combinations.
Activision Publishing Inc. and Nintendo have collaborated to introduce two of Nintendo’s iconic characters, Donkey Kong and Bowser, as guest stars in Skylanders SuperChargers. The characters will be available exclusively in Skylanders SuperChargers Starter Packs for the Wii U, Wii, and Nintendo 3DS family of systems, available now for pre-order. E3 2015 attendees were the first to get their hands on the characters and specially created vehicles.
On Thursday, Activision Blizzard Inc. announced record fourth quarter and full year earnings per share. For calendar year 2014, Activision Blizzard delivered record non-GAAP earnings per diluted share of $1.42, compared to $0.94 per diluted share for the previous year. On a GAAP basis, the company delivered record earnings per diluted share of $1.13, compared to $0.95 per diluted share for the prior year. [Read more...]
Call of Duty: Advanced Warfare topped the U.S. charts and claimed the title of the No. 1 console game globally, while Call of Duty was the No. 1 franchise in the U.S. for the sixth year in a row, based on revenue. Skylanders Trap Team was the No. 1 top-selling kids video game globally, while Skylanders was the No. 1 kids video game franchise, both in the U.S. and globally, for the third year in a row. Skylanders earned its ranking based on retail sell-through, including toys and accessories.
The FunPlay HideAway play sets, from PowerA, enable fans to both store and play with their favorite Skylanders. The line is going to expand to include Dr. Krankcase’s Lair.
Meanwhile, the Skylanders-themed construction sets from Mega Brands will soon include the Cut Throat Carnival set. [Read more...]
Today, the Toy Industry Association (TIA) announced the 83 finalists for the prestigious 2015 Toy of the Year Awards (TOTY). Between now and January 11, toy consumers of all ages can visit www.toyawards.org to vote for their favorite toys, games, and properties across 12 categories.
The 2015 finalists were selected from more than 600 nominees submitted for consideration by 159 companies. Sixty academics, journalists, toy trend experts, play therapists, toy inventors and designers, and toy retailers staffed the nomination committees that narrowed the field to the slate of finalists.
Votes from mass retailers, specialty toy retailers, media, TIA members, and consumers will be weighted and used to determine each of the 12 category winners. The winners—including the overall Toy of the Year and the People’s Choice awards—will be announced at the TOTY Awards ceremony held on February 13, 2015 as the kick-off to the 112th North American International Toy Fair. [Read more...]