China Toy Fair


Activision Goes Big with Skylanders Behemoths

AprilFools1Activision Publishing Inc. will release Skylanders Behemoths, a new line of figures spinning out of its popular Skylanders video game series. Unveiled during Toy-kyo Toy Fair on Monday, Skylanders Behemoths features dynamic, life-size R/C versions of popular Skylanders characters. The first wave will consist of 10 five-to-seven-foot tall figures, which are scheduled to arrive in stores this October.

AprilFools2Kids ages 10 and up control each Skylanders Behemoths figure using an included remote. The figures also have an “auto” setting, which turns each figure into an interactive toy that responds to kids’ needs. Right out of the box, each Skylanders Behemoth responds to up to 40 verbal requests, including, “Help me with my homework,” “Bake chocolate chip cookies,” and, “Get me more Skylanders toys from the store.” According to an Activision rep, the figures will constantly learn more responses through a built-in wi-fi connection. [Read more...]

McDonald’s Delivers Skylanders Happy Meals with Exclusive Toys

HappyMeal.SkylandersFor the second consecutive year, Activision Publishing Inc. and McDonald’s USA LLC are teaming up for a Skylanders Happy Meal program. Through April 24, participating McDonald’s restaurants in the U.S. and Puerto Rico will launch a new Skylanders Happy Meal featuring one of eight exclusive toys inspired by Skylanders Swap Force.

Customers who purchase a Happy Meal will receive one of eight toys, each with a unique play feature, as well as coupons for discounts off the Skylanders Swap Force Starter Pack and a Skylanders character. The Happy Meal figurines are inspired by the fan-favorite characters Chompy, Eruptor, Free Ranger, Freeze Blade, Magna Charge, Prism Break, Rattle Shake, and Wash Buckler.

Activision and Frito-Lay Team Up to Let Fans Choose New Skylanders Hero

FRITO-LAY NORTH AMERICA , ACTIVISION, SKYLANDERSActivision Publishing Inc. and PepsiCo‘s Frito-Lay North America division are providing fans with the opportunity to choose and name a new hero that will appear in the next Skylanders game, which is slated for release this year. The winner will also receive a $100,000 scholarship.

Between now and March 21, fans 18 years and older can visit Frito-Lay’s official site to select one of three potential heroes they want to see come to life in the next Skylanders game. They can also find more details and official rules. Once their Skylanders selection is made, contestants submit a suggested name and a 200-character or less inspiration for the name they chose.

In May, one fan-created name for each of the three potential heroes will be selected by a panel of judges and announced as finalists, and fans 13 years and older will be invited to vote online for the hero they want. Later this year, the winning hero will be revealed. The official name for that Skylanders hero and will appear in a variety of places, such as on Skylanders packaging and the Skylanders game.

This marks the third consecutive year in which Activision has partnered with Frito-Lay for the Skylanders franchise.

Activision Partners with Crayola on New Skylanders Products

The Activision Booth at American International Toy Fair

The Activision Booth at American International Toy Fair was a welcome sight for Skylanders fans.

Activision Publishing Inc. will be collaborating with Crayola on new products for its popular Skylanders franchise. As a result of the new licensing agreement, Activision and Crayola will introduce a Skylanders-branded line featuring Crayola’s signature Color Wonder, Giant Coloring Pages, and Xtreme Coloring formats. These will be available during the upcoming holiday season.

To date, Skylanders’ licensing portfolio features a total of more than 175 licensees. The recent announcement follows a highly successful 2013 for the toy and video game franchise, which outsold all action figure lines worldwide for the second consecutive year.

Activision, Hasbro Igniting Home Gaming with Transformers: Rise of the Dark Spark

Transformers.RiseDarkSparkActivision Publishing Inc. and Hasbro Inc. are collaborating on Transformers: Rise of the Dark Spark, a video game complement to Paramount PicturesTransformers: Age of Extinction, which arrives in theaters in June. Players get to choose from more than 40 playable characters, derived from both movie director Michael Bay’s Transformers universe as well as the ever-popular Cybertron universe, as they battle over the Dark Spark. [Read more...]

Activision Unlocks New Skylanders Collection Vault App

Skylanders AppFans now have a new way to interact with their favorite Skylanders on the free iOS App Skylanders Collection Vault from Activision Publishing, which helps them manage their own collections while unlocking original Skylanders content from the palm of their hands. Collections can also be shared and compared with friends and family.

For the first time, Portal Masters can use the Skylanders Collection Vault app to learn more about their favorite Skylanders characters and keep track of their own collections while also making a character wish list by browsing videos and images.

Activision is even launching the Holiday Wish List Sweepstakes that helps fans complete their collections. Portal Masters who download the app can create his or her own wish list and send it to SkylandersCommunity@Activision.com by Friday, December 6 for a chance to be one of five winners awarded up to 25 Skylanders Swap Force toys.

Nintendo Brings Holiday Fun to Malls Across the U.S.

NintendoBetween November 25 and December 22, Nintendo will visit 23 malls coast-to-coast so the public can test drive video games for the Wii U and Nintendo 3DS systems.

The expected lineup for the Wii U includes Super Mario 3D World, The Legend of Zelda: The Wind Waker HD, Wii Fit U, Wii Party U, Wii Sports Club, The Wonderful 101, Mario & Sonic at the Sochi 2014 Olympic Winter Games, Sonic Lost World from Sega, Disney Infinity from Disney Interactive, and more.

For Nintendo 3DS, Nintendo is scheduled to show Mario & Luigi: Dream Team, Luigi’s Mansion: Dark Moon, Super Mario 3D Land, Donkey Kong Country Returns 3D, Scribblenauts Unmasked: A DC Comics Adventure from Warner Bros. Interactive Entertainment, Skylanders Swap Force from Activision, and more. [Read more...]

Skylanders Swap Force Released on Next-Generation Consoles

Skylanders.Swap.ForceActivision Publishing Inc. has released Skylanders Swap Force on the PlayStation 4 and Xbox One systems in North America on November 12. This version of the game is optimized for next-generation game systems, and features a graphics engine that delivers high-resolution visuals.

Similar to Skylanders Swap Force on other consoles, the PlayStation 4 and Xbox One versions allow gamers to transform 16 Swap Force characters into more than 250 by swapping the top and bottom halves of the toys. Players can also utilize their entire collection of characters from Skylanders Spyro’s Adventure and Skylanders Giants in the new game.

Moshi Monsters’ Katsuma Is Unleashed on Nintendo DS and 3DS

MoshiMonstersMoshi Monsters: Katsuma Unleashed was released for the Nintendo DS and 3DS. The game features six monster-ific worlds, and the 3DS version includes StreetPass secrets—18 explorable levels, 12 playable mini stage challenges, seven boss battles, and additional mini games where users play as each of the Moshi Monsters using their own unique moves.

Moshi Monsters: Katsuma Unleashed was created as part of the partnership between Activision Publishing Inc. and Mind Candy, the company behind the children’s brand, Moshi Monsters. The game was developed by UK-based studio Sumo Digital Ltd., and is available at retail and katsumaunleashed.com.

Scottish Island Teams Up With Skylanders Swap Force

Isle-of-SkyeVisitScotland, The Highland Council, and Activision Publishing Inc., an owned subsidiary of Activision Blizzard Inc. have announced that the Isle of Skye in Scotland has virtually twinned with Skylands, the home of Skylanders Swap Force.

The Scottish Highlands have been brought together with the virtual islands of Skylands, to celebrate the month of Swaptober and the launch of Skylanders Swap Force. The virtual twinning marks the first time a video game world has twinned with a real destination. Skylanders Swap Force is available now at retail stores in North America and will be available in Australia on October 16 and Europe on October 18.

Activision and VisitScotland brought the virtual world of Skylands to the  Scottish Highlands through a visit to the Isle of Skye by Wash Buckler, one of the new Skylanders Swap Force characters. Wash Buckler toured some of the island’s most famous landmarks and visited the children at Portree Primary School. Also, there was a Swap takeover of the Isle of Skye website www.skye.co.uk, where Skylanders franchise fans worldwide can type Swap on the homepage to watch the magic unfold.