China Toy Fair


Skylanders Giants Remains Best-Selling Video Game in U.S. and Europe

skylanders

Activision Publishing Inc.’s Skylanders Giants is the No. 1 best-selling console and hand-held video game year-to-date overall in dollars, including toys and accessories, in the U.S. and Europe. In its first two weeks, Skylanders Giants sold more than 500,000 Starter Packs and Portal Owner Packs globally.

Additionally, Skylanders figures are expected to have outsold the top action-figure properties in the U.S. and Europe for the first eight months of the year. The Skylanders franchise has generated more than $1.5 billion in worldwide retail sales.

Skylanders Spyro’s Adventure and Skylanders Giants were developed by Toys For Bob, and Skylanders Swap Force is being developed by Vicarious Visions.

Activision’s Call of Duty and Eminem Come Together for Ultimate Fan Offer

Call-of-DutyActivistion’s most anticipated game, Call of Duty: Ghosts and music icon, Eminem’s new The Marshall Mathers LP 2 will both drop on November 5. In collaboration with GameStop, anyone who pre-orders Call of Duty: Ghosts at GameStop will get his or her copy at the launch, which will include a code to download a special edition of The Marshall Mathers LP 2, featuring the track “Survival” plus a bonus studio track for a discounted price.

The ongoing collaboration between Activision and Eminem will continue later this month with a music video trailer featuring “Survival” and Call of Duty: Ghosts, and will extend throughout the launch of the title. The offer is redeemable through Monday, November 19, 11:59 p.m. EST.

The news of this limited-time offer follows additional pre-order headlines from last week, in which Activision and GameStop revealed that gamers who pre-order Call of Duty: Ghosts at GameStop will receive a pack of content that includes the bonus classic Simon “Ghost” Riley multiplayer character. Made famous in the original Call of Duty: Modern Warfare 2, the return of one of the most iconic characters in Call of Duty history as a playable multiplayer character is a first for the series and is a pre-order incentive only available at GameStop.

Call of Duty: Ghosts will release on Xbox 360 game and entertainment system from Microsoft, PlayStation 3 computer entertainment system, PC, and Wii U on November 5. The title will also release on the Xbox One and PlayStation 4 later this year. Call of Duty: Ghosts is rated M for Mature by the ESRB.

 

Skylanders Swap Force Launches on Nintendo DS This Fall

SwapForceActivision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc., will deliver the innovation of “dynamic swapability”  to the Nintendo 3DS hand-held system this fall with the launch of Skylanders Swap Force.

The Nintendo 3DS version of Skylanders Swap Force offers gamers a unique adventure complete with its very own story, levels, and special starter pack characters. A truly complementary experience to the console version, Skylanders Swap Force on Nintendo 3DS will hit retail destinations worldwide with three new characters—Rattle Shake, Volcanic Eruptor, and Free Ranger—that are not found in any other Skylanders Starter Pack. If fans buy both a console version and the Nintendo 3DS version of Skylanders Swap Force, they will end up with four Swap Force Skylanders, giving them 16 different combinations.

The story of Skylanders Swap Force on Nintendo 3DS begins in Boomtown, home of Skylands’ favorite pilot, Flynn. As the town is celebrating Flynn as their hometown hero, a new villain known as Count Moneybone sneaks his way into Boomtown to kidnap Cali, long-time friend to Flynn and the Skylanders. It’s up to Portal Masters everywhere to assemble the Skylanders and Swap Force to save Cali and defeat the evil Count Moneybone. [Read more...]

Activision’s Skylanders Products Are a Force to Beat

Activision Publishing has announced that the Skylanders figures outsold all action-figure properties in the U.S. and Europe year-to-date in 2013–and the Skylanders property outpaced all toy properties overall in the U.K. year-to-date as of June 30.

As of July 31, the Skylanders franchise has generated more than $1.5 billion in worldwide retail sales in both North America and Europe. Skylanders Giants was also the best-selling console and hand-held game overall in dollars.

skylanders

Skylanders Swap Force

Skylanders Swap Force is being developed by Vicarious Visions and is the newest game in the franchise. Skylanders Swap Force builds upon the franchise’s signature gameplay and collectible toy experience, adding a new dimension to the “toys to life” innovation. The game introduces a play pattern—dynamic swapability—that lets gamers transform 16 Swap Force inter-action figures into more than 250 characters by swapping the top and bottom halves of the toys. Now Portal Masters can mix and match characters’ powers and moves to experience a level of choice never before seen in a Skylanders game. Fans  can also play Skylanders Swap Force with their entire collection of more than 100 characters from Skylanders Spyro’s Adventure and Skylanders Giants.

In Skylanders Swap Force, Portal Masters embark on a new adventure in the mysterious Cloudbreak Islands, home to a mystical volcano that erupts every hundred years to replenish the magic in Skylands. During an epic battle, a brave group of Skylanders were caught in the volcano’s eruption, which blasted them apart and sent them to earth. However, the magic of the volcano gave these heroes a new power—the ability to swap halves—turning them into a special team known as the Swap Force. Meanwhile, Kaos is back with a new evil plan, and now, Portal Masters everywhere must reassemble the Swap Force—in their original form or new combinations—and send them back to Cloudbreak to save Skylands.

Skylanders Swap Force also features new abilities, such as flying, climbing, digging, bouncing, or teleporting, which can be used in previously unexplored areas of Skylands centered on these play mechanics. Additionally, the game features 16 new core characters, eight new LightCore characters, and 16 new versions of fan favorite Skylanders from previous games. Now kids will have more than 100 characters from which to choose. The game’s high-resolution graphics brings detailed characters and richer environments to life, immersing players in the game. The game also has an assortment of gameplay modes for survival and battle, including Solo Survival Mode, Team Survival Mode, Rival Mode, Battle Arena Mode, and Ring Out Mode.

Frito-Lay and Activision Partner for Skylanders Giants

Skylanders-Giants-logoPepsiCo‘s Frito-Lay North America division and Activision Publishing Inc. have launched a summer promotion for Skylanders Giants. The promotion includes the free Skylanders Giants In-Store Adventure mobile app, which is available for download on iOS and Android platforms. Once downloaded, users can scan in-store barcode headers and special-edition Frito-Lay variety packs to see a Skylanders Giants character appear on their mobile device.

Players can also obtain limited-edition Skylanders Giants Sidekicks figures by purchasing specially-marked Frito-Lay 20-count variety packs and entering the in-pack code online. Four different figures, compatible with the Skylanders Giants video game, are available through this offer.

When shoppers use the app to scan all three Frito-Lay and Skylanders Giants in-store displays, they’ll unlock additional interactive content. The promotion ends September 2.

Mind Candy Partners with Activision for Moshi Monsters Game

Katsuma_Unleashed_AUSMind Candy has partnered with Activision Publishing Inc. for a new video game, Katsuma Unleashed. The game is planned to hit store shelves on October 11 in Europe and November 5 in North America, and is currently in development at UK-based studio Sumo Digital for the Nintendo DS and 3DS handheld gaming systems.

Katsuma Unleashed is a side-scrolling, action-adventure platform game designed to appeal to Moshi fans of all ages. In a move away from the previous two titles, the game will feature stand-alone hero character Katsuma. As the franchise’s most popular Moshi Monster, players will embark on a voyage with Katsuma through new worlds packed with mini arcade challenges and boss battles. Along the way, Katsuma will have to battle enemy characters using powerful new capabilities, including Furi’s Smash and Diavlo’s Flight, in order to rescue other Moshi Monsters. Another feature available in the 3DS version is StreetPass secrets—18 explorable maps and monster attack games where users get to play as each of the Moshi Monsters, each with its own unique set of moves.

McDonald’s, Activision Partner for Skylanders Giants Happy Meals

McDonald’s restaurants and Activision Publishing Inc. have partnered to launch Skylanders Giants Happy Meals. In North America, the program will run from April 12 to May 2, while supplies last, and will rollout in other select countries later this year.

Participating McDonald’s restaurants across the U.S. and Canada will offer customers who purchase a Happy Meal one of nine unique toys from Skylanders Giants, each with their own play feature, as well as a coupon for $10 off the Skylanders Giants starter pack. The upcoming Happy Meal program includes figurines inspired by Skylanders Giants characters as Spyro, Gill Grunt, Drobot, Chop Chop, Ignitor, Jet-Vac, Tree Rex, Crusher, and Kaos.

To maximize awareness, McDonald’s will support the three-week promotion with a fully-integrated marketing campaign that includes branded television advertising, in-restaurant merchandising, custom packaging and an online web and social media presence.

Skylanders Franchise Reaches More Than $1 Billion in Worldwide Retail Sales

Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., announced that together Skylanders Spyro’s Adventure and Skylanders Giants have generated more than $1 billion in retail sales worldwide, inclusive of toys and accessories.

Last year, the combined sales of Skylanders Giants and Skylanders Spyro’s Adventure toys out-sold the top action figure lines in the U.S. and Europe, including Beyblades, Star Wars, and Transformers. Additionally, through January, more than 100 million Skylanders toys have been sold at retail. [Read more...]

Calling Young Portal Masters: Celebrate New York Toy Fair with Skylanders Giants

Months before the Skylanders Giants character Ninjini hits retail shelves, kids and their families are invited to Toys “R” Us to get their hands on the character, while supplies last. To celebrate the American International Toy Fair taking place in New York City this month, Activision Publishing Inc. and Toys “R” Us are partnering to host a special event at Toys “R” Us Times Square, the company’s international flagship store, on February 5 at 4 p.m. The first fans to line up along Broadway for the event will have an opportunity to receive a complimentary Ninjini figure before it is officially available for purchase in North America.

Also at the event, kids will have the opportunity to meet their favorite Skylanders characters, experience the year’s most popular game at in-store game kiosks, and receive other fun Skylanders Giants giveaways.

Activision to Sell Limited Edition Dog Tags to Benefit the Call of Duty Endowment

It’s time to get tagged! Activision Publishing, Inc. has announced the sale of limited edition dog tags that will benefit the Call of Duty Endowment, a non-profit that helps veterans find jobs by assisting organizations that provide job placement and training services for veterans.

The dog tags will be available throughout the holiday season in more than 12,000 stores across the country including GameStop, Walmart, Toys “R” Us, Best Buy, and Target.

Customers will find the dog tags in dedicated Call of Duty sections and counter displays. Activision will be donating proceeds from the sales of the dog tags to the Call of Duty Endowment.