Sweet Suite 2016

Skylanders Goes Full Speed into the Holidays

unnamed-3To kick-start the holiday season, Activision Publishing Inc. is offering a special holiday Skylanders SuperChargers character, Missile-Tow Dive-Clops. The character is a heavily armored deep sea explorer who slows enemies with candy-coated missiles and an eye out for evil. The character will be available in Europe in late November, and in the U.S. and Canada on December 2, first at GameStop and EB Games, respectively. [Read more...]

Skylanders and Max Chilton Team Up for Indy Lights

SkylandersMaxChiltonSkylanders is the official partner of Max Chilton for the season finale of Indy Lights Presented by Cooper Tires, part of the Mazda Road to Indy. The partnership puts a focus on one of Skylanders SuperChargers’ key game play features: racing. A 24-year-old former Formula 1 driver and fan of the Skylanders franchise, Chilton will race the tracks of Laguna Seca in a Skylanders supercharged-themed race car on September 12 to 13.

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Skylanders SuperChargers Is Coming to Apple TV and Apple Devices This Fall

Skylanders-SuperChargers-Logo_PNGActivision has confirmed that Skylanders SuperChargers will be coming to Apple devices, including the new Apple TV, this fall. Apple broke the news during the official announcement of the latest-generation Apple TV in San Francisco today.

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Skylanders SuperChargers to Introduce Racing, Online Multiplayer Action

Skylanders-SuperChargers-Logo_PNGWith Skylanders SuperChargers, from Activision Publishing Inc. and developed by Vicarious Visions, Skylanders will enjoy a number of franchise firsts including racing and online multiplayer game play on console.

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Skylanders SuperChargers Brings the Dark to Comic-Con International

Skylanders SuperChargers Dark 1Activision Publishing Inc. will unveil the new Skylanders SuperChargers Dark Edition at Comic-Con International: San Diego, and attendees will be among the first consumers to play the game with dark versions of the Starter Pack characters. They include Dark Turbo Charge Donkey Kong with the Dark Barrel Blaster land vehicle, Dark Hammer Slam Bowser with the Dark Clown Cruiser sky vehicle, and Stealth Elf in a new Dark version.

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COMMENTARY: Let the Games (Surrounding Video Game Console Exclusives) Begin

SSC_Hammer Slam Bowser_FIN_HiResThis past Tuesday started out innocently enough. We were monitoring the news out of Electronic Entertainment Expo (E3) when the announcement broke: As part of an agreement between Disney Interactive, Lucasfilm, and Sony, this fall will see the arrival of a special version of the upcoming Disney Infinity 3.0. The limited-edition Star Wars Saga Starter Pack will offer fans the chance to play as Boba Fett, the popular bounty hunter from the Star Wars movies. It will also allow players access to a much-anticipated Disney Infinity Play Set one month before it arrives on shelves, and even more importantly—at least, for the purposes of this commentary—the deal is only available for Sony’s PlayStation system.

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COMMENTARY: Smart Technology Spans New Categories

by Reyne Rice, trend hunter, toy trend expert, industry analyst, and consultant

Resized,Reyne_RiceSmart tech for kids is no longer buzzword lingo. It has become a reality and has grown to encompass so much more than just technology added to toys to make them interesting or “tech-y.” Today, kids’ technology-enhanced products offer engaging and explorative play patterns that span a wide spectrum of categories. And while there are new technologies being used in these toys, the thrill is in the play experience, not in the technology itself. New technology enhances and extends play patterns way beyond how kids were playing in past decades. Plus, parents, older siblings, caregivers, and educators are all using new technology that companies are translating into toys and tech products for kids’ worldwide.

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Skylanders Get Supercharged with SuperChargers

Skylanders-SuperChargers-Logo_PNGActivision has revealed the latest installment in its Skylanders franchise: Skylanders SuperChargers. Expanding on the brand’s signature gameplay, Skylanders SuperChargers introduces never-before-seen vehicles-to-life.

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McDonald’s Happy Meals Get Happier with Skylanders

SkylandersMcDonaldsToysStarting today, customers at participating McDonald’s locations and receive one of six awesome toys from Skylanders Trap Team with the purchase of a Happy Meal. Fans can collect heroes and villains from the game such as Pain-Yatta, Wallop, Snap Shop, Wildfire, Food Fight, and Wolfgang. Each Skylander has a unique articulation feature, and the Happy Meal packaging comes with a $10 off coupon for a Skylanders Trap Team starter pack and $1 off a Skylanders figure.

Activision Blizzard Announces First Quarter Financial Results

This past Wednesday, Activision Blizzard Inc. reported better-than-expected financial results for the first quarter ended March 31. For the quarter, Activision Blizzard’s GAAP net revenues were $1.28 billion, as compared with $1.11 billion for the first quarter of the prior year. On a non-GAAP basis, the company’s net revenues were $703 million, as compared with $772 million for the first quarter of the previous year. For the first quarter, GAAP net revenues from digital channels were a record $581 million and represented a first-quarter record 45 percent of the company’s total revenues. On a non-GAAP basis, net revenues from digital channels were a first-quarter record $538 million and represented a record 76 percent of total revenues.

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