China Toy Fair


Adora’s Designed by Kids for Kids Contest Has Its Winner

Adora.ByKidsforKidsLast year, Adora launched its Designed by Kids for Kids program, which gave kids a chance to work with the company’s California design team to create an outfit for one of the company’s 18-inch Friends dolls. The contest closed on March 31, and Adora recently announced its Young Designer for 2015: Isabella C., of Orlando.

Eight-year-old Isabella designed a Cowgirl outfit, and will start collaborating with Adora’s design team to bring it to life for next year. She also gets to choose a favorite charity for donation.

Adora Celebrates The 75th Anniversary of the Wizard of Oz

Dorothy 75thIn celebration of The Wizard of Oz‘s 75th anniversary this September, Adora Dolls will introduce 75th Anniversary Special Edition Wizard of Oz Toddlers.

Each toddler doll wears the iconic costumes of each character, including the Wicked Witch, Dorothy, the Cowardly Lion, the Wizard, Tinman, Scarecrow, and Glinda the Good Witch. They come with their own silver commemorative medallion with the “75th Anniversary Wizard of Oz” logo inscribed on it.

Adora Announces New Dolls, Accessories for 2013

Dolls, dolls, and more dolls! Adora has revealed their 2013 lineup. Check out the new dolls below:

Chirp is a 20-inch blonde-haired, brown-eyed doll that is oh, so tweet.

Nursery Time babies are getting a wardrobe change. New 2013 outfits include two new onesies, a full pant/shirt outfit with ruffle-bottom pants, and a footsie outfit with bib.