COMMENTARY: Bath Time Is Play Time in My House

I’m a lucky mom (for many reasons), but in the context of this post I’m lucky because my kids love taking baths. It’s one less thing to fight about. However, the reason they don’t mind cleaning up is that it’s fun. It’s not the getting clean part they enjoy (Lena has tried to make me forget about that portion of the experience many times), but the playing. Entertaining a 4-year-old in the tub is very different from distracting an 8-month-old, but bath toys have come a long way since I was a kid (plastic cup and Dawn dish soap, anyone?), and I’ve got a whole array of toys to get the job done. [Read more...]

There’s Still Time to Participate in Adora Dolls’ Designed by Kids for Kids Contest

AdoraDesignedbyKidsforKidsAdora’s new campaign, Designed by Kids for Kids, is a program that the makers of Adora developed from the belief that kids are creative, intelligent, and full of bright ideas. The kids will work with the Adora design team to create an outfit for the 18-inch Adora Friends dolls.

Young designers can sign up by emailing the Adora Dolls Design Committee at designedbykidsforkids@adoradolls.com, including their name, contact email, age, description of design (200 words or less), inspiration of design (200 words or less), six photos of the design concept or idea, and favorite charity for donation. The submission deadline is March 31.

The top 10 entries will be selected by the Adora Dolls Design Committee and posted on the Adora Dolls Facebook page for voting. Voting will take place from April 1 to 30. The design with the most likes will be produced in the 2015 Adora Doll collection, and a donation will be made in the winning entry to the charity of their choice.

Parental permission is required. Only one submission will be accepted per young designer, so what is submitted must be original and not a violation of any copyright law. The contest is open to legal residents of the U.S. who are between the ages of 6 and 13 at the date of entry, with complete entry permission and assistance of legal parent or guardian who are at least 18 years old as of the date of entry.

Adora Introduces New ToddlerTime Babies

panda Adora’s line of ToddlerTime Babies may just be dolls, but they look and feel like real toddlers. Between their hand-painted faces and baby powder fresh scent, this line of play dolls now feature three new Babies: Mad about Plaid, Playful Panda, and Country Cutie.

Each doll is dressed in her own unique outfit, carefully detailed to each of their personalities. While Mad about Plaid’s sandy-blonde hair is in two pigtails with matching plaid hair bows, Playful Panda’s brown bob haircut is covered in a white faux fur panda hat that complements her stretch denim leggings. Country Cutie is even ready to line dance in her personalized outfit that has tons of ruffles.

 

The Wizard of Oz Celebrates 75 Years with New Toys

Dorothy Wizard of OzTo celebrate the 75th anniversary of The Wizard of Oz, Warner Bros. is launching a comprehensive campaign that includes toys and games from top licensees. Among them is McDonald’s, which will feature limited-edition The Wizard of Oz toys in Happy Meals at more than 14,000 locations in the U.S. and Canada from September 20 to October 10.

The Happy Meal program features six adorable stylized figures based on popular characters in the film. Kids can receive Dorothy, Scarecrow, Wicked Witch of the West, Tin Man, Glinda the Good Witch, or Cowardly Lion. In addition, each figure comes with a Yellow Brick Road base to stand on, and all the bases can connect to recreate The Wizard of Oz friends walking down the Yellow Brick Road.

Toy and game partners supporting the milestone anniversary include Jazwares, Mattel, and Adora Dolls, the latter of which will be introducing special-edition Wizard of Oz Toddlers. Meanwhile, commemorative collections of toys are expected to be part of “The Wizard of Oz’ 75th Anniversary Celebration,” scheduled to debut on QVC on September 26 at 9 p.m.

Adora BathTime Babies Make a Splash

BathTime sock monkeyAdora BathTime Babies are the perfect doll for the bath, pool, or any water fun. Each BathTime baby comes with its own washcloth and removable animal themed bath robe that shows the swimsuit printed body when it’s taken off. From their tiny little noses to their belly buttons, they are a blend of sweetness and love for infants on up. Their exclusive “QuikDri” body will dry in no time and will be ready for play again. New to the BathTime Babies line is the Sock Monkey. The Adora BathTime babies are machine washable, have open and close eyes, and are handmade. The new sock monkey baby can now be found in Adora’s fall catalog.

 

Warner Bros. Consumer Products Unveils Product Lineup for “The Wizard Of Oz” Anniversary

Warner Bros. Consumer Products has announced its roster of licensees set to celebrate the 75th Anniversary of The Wizard of Oz next year. Master toy partner Jazwares, as well as USAopoly and Mattel, are among the partners. [Read more...]

Adora Dolls Unveils New Look, Products

Adora is launching an “all new” Adora this year.  Adora has infused its brand with a new identity, packaging, website, and an assortment of products and price points for children of all ages.

The new brand extensions include 200 products with 70 new dolls and accessories, including 12-inch FabFairies, FlutterBabies, SnuggleTime Babies, and BathTime Babies. Adora’s current collections (PlayTime, GiggleTime, NurseryTime, and Adora Friends) have all been updated and refreshed with new features and a new look.

The new dolls debuted this week at the American International Toy Fair in New York.

Adora Dolls Honored with Prestigious Toy Industry Awards

Adora, the doll designer, developer, and marketer, has received four additional award recognitions since accepting the prestigious Dr. Toy’s “Best Classic Toys” award for its 20-inch toddler doll Oink, earlier this year. Nursery Time Babies, Playtime Babies, and Toddler Time Oink all received the DOTY Award, while Playtime Babies also won Parents’ Choice Award and The National Parenting Center Award. Adora’s 4-Ever Friends collection earned a TillyWig Award.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Photos: Charisma’s New Play Baby Doll Collection to Release in January

Charisma is launching a new play baby doll collection for children aged 1 and older, the Adora Playtime Dolls. The 12-inch Adora Playtime Dolls come in five skin tones and eye combinations. With lifelike features such as a silky smooth body, a bean bag-weighted bottom, and sculpted faces, the dolls can also be accessorized with a range of 12 accessory SKUs.

All Adora dolls are lightly scented with a fresh baby powder scent. The dolls were sculpted in the Adora studio and are hand-crafted; each face has been hand painted and each costume is individually sewn.

The collection was previewed with select buyers during the Toy Industry Association’s Fall Toy Preview at the Dallas World Trade Center, held October 4-7. The full line will be available to retailers starting at the Atlanta Gift Show, to be held January 12-19. Shipping to retailers will begin in late January.

[Read more...]

Charisma Acquires Adora Doll

Adora Doll

Charisma Brands, LLC, has acquired Adora Doll, a global manufacturer and marketer of heirloom-quality dolls founded by David Lin and Frank Ren. Adora is a well recognized brand and is known for its baby dolls. Adora’s dolls are distributed worldwide including the United States, Europe, South America, and Russia and can be found in more than 1,500 retail outlets including toy, gift, department, and collectible stores.

Charisma is already shipping 2009 Adora product to customers and will introduce 2010 Adora designs at Idex and Toy Fair trade shows beginning in January. Adora’s customer service and sales administrator, Sandy Fawzi, will join the Charisma team and will continue in her role.

Adora joins other collectible Charisma brands Marie Osmond, Paradise Galleries, Kewpie, and Penny Brite.