CARU’s West Coast Conference Will Examine Digital Marketing to Children

The Children’s Advertising and Review Unit (CARU) will hold its fourth annual West Coast Conference on May 7 in Beverly Hills, Calif. The daylong conference, entitled Marketing to Children in a Digital Landscape, will feature panel discussions examining a range of child-direct advertising issues of interest to the toy industry.

Topics include the aftereffect of changes to the Children’s Online Privacy Protection Act that went into effect last July, the effectiveness and challenges of online advertising, how to ensure that websites and apps are legally compliant, and more.

Participants will receive practical insights into understanding self-regulatory guidelines for children’s advertising, as well as specific examples of how to effectively work with CARU throughout its decision-making process. The West Coast Conference will take place at the Beverly Hilton hotel; event registration is open, and the full agenda can be viewed at the Advertising Self-Regulatory Council homepage.