China Toy Fair


Spin Master’s Nascar Bashers to Race at the O’Reilly Auto Parts Challenge

Nascar Bashers will sponsor Nationwide Series driver Cole Whitt in the JR Motorsports No. 88 car at the O’Reilly Auto Parts Challenge on November 3 at the Texas Motor Speedway in Fort Worth, Texas. The Bashers car will run the O’Reilly Auto Parts Challenge on November 3 at the Texas Motor Speedway in Fort Worth.

Bashers make kids feel like part of the action like never before, with crashes and radical car transformations. All Bashers explode on impact, and each car wrecks with a different transformation. After the crash, kids can reassemble the cars and are ready to race again in seconds.

In a multi-year, exclusive licensing agreement between Spin Master and Nascar, children of all ages will be able to play and race like the pros with replica vehicles, play sets, action figures, remote control items, and more. Additional products include 1:24 scale R/Cs by Spin Master’s Air Hogs brand as well as a line of Authentic 1:64 scale die cast Cars and Haulers, and Full Blast Pullback Vehicles.

Additionally, Spin Master is announcing the “Win a Ride to School” promotion, in which Nascar driver and Cartoon Network Hall of Game winner Carl Edwards will drive a lucky kid to school in a two-seater version of his No. 99 Fastenal Ford Fusion race car. Children aged 5 to 17 years old are eligible to win and can enter at www.winaride2school.com.

The Toy Insider Announces List of HOT 20 Toys for Holiday 2012

The Toy Insider, the leading holiday gift guide for toys and gifts, announces its list of the HOT 20 toys for the holidays. This year’s list features My Magical Wand Cinderella, Monster High’s High School, and the Batman Bat-Pod, among many others, providing gift-givers with the inside scoop on the best toys and gifts for this holiday season.

The HOT 20 is the kick-off section of the Toy Insider holiday gift guide, which will appear in the November issue of Womans Day magazine, as well as www.theToyInsider.com . Now in its seventh year, this year’s Toy Insider guide is the biggest ever, filled with a list of 116 toys and gifts from more than 80 manufacturers. The Toy Insider offers toy and gift ideas for all ages and both genders, broken down by age group (0-2 years old, 3-5 years old, 6-8 years old and 9+ years old) with an in-depth description of the developmental needs and interests for each specific age group. A unique toy skill key provides consumers even greater convenience to help them pick not only the hottest toy, but also the right toy for the special child in their lives.

In addition to Laurie Schacht, the panel of toy experts includes Jonathan Samet, Publisher of The Toy Book, the leading trade publication in the toy industry, Jackie Breyer, Editor-in-Chief of The Toy Book and Reyne Rice, a leading toy trend expert.

This years HOT 20 are:

0-2 Years
Bright Starts Having a Ball 5-in-1 Sports Zone – Kids II
Cruise & Groove Ballapalooza – Fisher-Price
Lil’ Princess 3 Story Enchanted Castle – Mega Brands
Rocktivity Sit to Stand Music Skool – Playskool [Read more...]