Air Hogs Partners with World Championship Drone Pilot Luke Bannister

Spin Master Corp. added Luke Bannister to the Air Hogs roster of drone pilots. The partnership will see Bannister, known as BanniUK, support the RC brand’s growing drone race portfolio through event appearances, advertising, and digital content.  [Read more…]

Spin Master Debuts New Meccano Robots, Air Hogs Technology at CES 2016

Spin Master Corp. has introduced additions to its Meccano line and launching a new user experience to the Air Hogs franchise at this year’s International Consumer Electronics Show in Las Vegas.

The new #Meccanoid G16 KS & G16 are hanging out at #CES2016! Make sure to drop by booth 74363 at the Sands Expo!

A photo posted by Spin Master Corp. (@spinmaster) on

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COMMENTARY: The More Things Change with Star Wars Licensed Toys…

Star Wars: The Force Awakens Kylo Ren 20-inch figure, from Jakks Pacific

A long weekend ago, in a toy store far, far more crowded than I had anticipated (Toys “R” Us Times Square, though I really should have known better at that point), I checked out Destination: Star Wars—The Exhibition, which showed off Star Wars toys past and present. It closed this past Monday, but photos of all the exhibits can still be found online. Besides the opportunity to see vintage Star Wars toys, it was worth visiting because located over in its own themed corner of the store were all the new toys launched in anticipation of the upcoming, Star Wars: The Force Awakens.

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New Star Wars: The Force Awakens Toys and Other Products Go on Sale Everywhere

Force-Friday-logo-RED[1].jpgToday, merchandise inspired by the highly anticipated Star Wars: The Force Awakens launched at retailers as Force Friday officially went underway. More than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.

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Spin Master Launches Star Wars Collection

Spin Master Air Hogs Star Wars Millennium FalconSpin Master Corp. has launched new toys and games based on the Star Wars saga, offering something for both young and old fans. All products are available now at major retailers.

Legendary Yoda stands 16 inches tall and has lifelike movements as well as voice recognition, making it possible to train with the Jedi Grand Master. Yoda has three modes—Force, Wisdom, and Warrior—and kids can speak directly to the interactive figure and hear him speak classic words of wisdom.

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COMMENTARY: Celebrating Canada Day—Toy Style!

In case you didn’t know, this past Tuesday was the national day of Canada! Here at The Toy Book, we’re lucky enough to work with tons of awesome Canadian toy companies, and to show both our support and Canada pride, here are some of our favorite toys from great Canadian toy manufacturers:


From WowWee, we always know to expect something innovative and hi-tech, such as last year’s 32-inch-long Roboraptor. In keeping up with the robo-trend, WowWee recently rolled out MiP, a unique, dual-wheel balancing interactive robot that utilizes GestureSense technology. With MiP, kids can control the robot through a Bluetooth link to any smart device using a free app. There are fun games to play with MiP, and kids can even make it dance to songs from their iTunes library. [Read more…]

COMMENTARY: Easter Is the Other Big Holiday

I don’t know about you, but in my family, Easter is the “other” big holiday. It gets as much attention as Christmas and Thanksgiving, complete with family from near and far, a feast, candy, and, of course, Easter baskets. My sister and I are both in our 20s, but who says grown-ups can’t still get excited to open their Easter baskets and see what goodies await? While Easter isn’t the time for lots of presents, our baskets usually contain some candy, a few small trinkets, and one bigger gift. This Sunday, when kids across the country open their Easter baskets, some may be lucky enough to receive any of the following fun spring toys.


Spin Master Air Hogs Skywinder is an awesome choice for a kid’s “big” basket gift. Kids toss the R/C stunt rocket into the air and squeeze the trigger on the remote. The rocket flies, dives, hovers, and loops, and is lightweight enough that it can be used indoors. It flies high, though, so kids will enjoy it most outside—a perfect reason to go outdoors and celebrate spring! [Read more…]

Spin Master’s Air Hogs Offers Custom 3-D Printed Armor Piece

Feb3.HeliCageArmorWith the growing popularity of 3-D printing, Spin Master offers a custom part for its Air Hogs Heli Cage Armored Edition, a helicopter featuring removable plastic armor. Samples of the part were built using a MakerBot 3-D printer, which creates real 3-D objects by laying down drops upon drops of plastic material and building them from the bottom up. The custom part was also flight-tested by engineers and tweaked for weight balance.

Spin Master now provides an open source 3-D file of the armor part online at the Air Hogs blog. Makers can download it for free and print it using a 3-D printer. For those who do not have direct access to a 3-D printer, Air Hogs recommends Sculpteo, which will print from the 3-D file and ship the part to customers. For the very technically inclined, the 3-D file can be fully manipulated to create a truly customizable piece.

Air Hogs Takes to the Skies in For Lauderdale Air Show

jasonNewburgAir Hogs, announced the exclusive toy sponsorship of the Fort Lauderdale Air Show, April 20-21. The legendary Jason Newburg, who will be performing in the show, will pilot a full-sized version of the Air Hogs Sky Stunt R/C plane. After watching Jason and his tumultuous performance, guests will be able to meet the pilot himself at the Air Hogs Flight School Tent, where he’ll be stopping by for interviews, autographs, and photo opportunities on Saturday, April 20 from 3 to 4 p.m.

Visitors will be able to test out their own piloting skills in the Air Hogs Flight School where they can earn their own official Air Hogs Helicopter pilot wings with never-before-seen helicopters before they hit store shelves. Additionally, fans will be able to enter a draw to take home the entire Air Hogs product line to bring the fun and excitement of Air Hogs to their own backyard.

The 2013 Lauderdale Air Show will feature a diverse line up of military aircraft demonstrations, low altitude flyovers, parachute team jumps, civilian aerobatic performances that will soar over the oceanfront in Fort Lauderdale Beach. The Air Hogs tent is located at Sunrise Blvd and A1A and is open Saturday and Sunday, April 20 and 21, from 9 a.m. to 5 p.m. and Jason will be performing in the Lauderdale Air Show, piloting the Air Hogs Sky Stunt plane, throughout the weekend.

Spin Master’s Nascar Bashers to Race at the O’Reilly Auto Parts Challenge

Nascar Bashers will sponsor Nationwide Series driver Cole Whitt in the JR Motorsports No. 88 car at the O’Reilly Auto Parts Challenge on November 3 at the Texas Motor Speedway in Fort Worth, Texas. The Bashers car will run the O’Reilly Auto Parts Challenge on November 3 at the Texas Motor Speedway in Fort Worth.

Bashers make kids feel like part of the action like never before, with crashes and radical car transformations. All Bashers explode on impact, and each car wrecks with a different transformation. After the crash, kids can reassemble the cars and are ready to race again in seconds.

In a multi-year, exclusive licensing agreement between Spin Master and Nascar, children of all ages will be able to play and race like the pros with replica vehicles, play sets, action figures, remote control items, and more. Additional products include 1:24 scale R/Cs by Spin Master’s Air Hogs brand as well as a line of Authentic 1:64 scale die cast Cars and Haulers, and Full Blast Pullback Vehicles.

Additionally, Spin Master is announcing the “Win a Ride to School” promotion, in which Nascar driver and Cartoon Network Hall of Game winner Carl Edwards will drive a lucky kid to school in a two-seater version of his No. 99 Fastenal Ford Fusion race car. Children aged 5 to 17 years old are eligible to win and can enter at