Children with allergies will feel a little safer this summer with the launch of AllerMates, a new line of character-driven wristbands, dog tags, and lunch boxes designed to present a more personalized, visual representation of specific allergies. Iris Shamus, founder and CEO of AllerMates, created the line after her son’s struggle with allergies.
“No matter how many forms I signed or how many times I spoke to the teacher, the inevitable happened” Shamus said. “I set out to create something more personalized so that a camp counselor, caregiver, or teacher would always be aware of his allergies.”
The line is based on 14 fun, original characters that represent the most common allergies: peanut, nut, gluten/wheat, milk, egg, shellfish, penicillin, insect sting, latex, pollen, fish, soy, sesame, and cat. All products are hypo-allergenic, nickel and latex free, and have passed rigorous safety standards and testing
In addition to the products, AllerMates offers tips, facts, and general information about allergies, as well as games and activities on its website. The website also has a fully functional social community allowing its members free and easy interaction and sharing of the latest blogs, news, videos, and information within the allergy community.
AllerMates products can be purchased at www.allermates.com, Amazon.com and at independent retailers throughout the U.S. as well as stores in Canada, United Kingdom, Portugal and South America.
This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.