China Toy Fair


Nickelodeon and Wiley to Release Dora the Explorer Cookbook

Nickelodeon Consumer Products (NCP) and Wiley have announced that they are partnering to publish Dora and Diego Let’s Cook, a children’s cookbook based on Nickelodeon’s Dora the Explorer series. The cookbook will include 50 recipes featuring the the show’s characters, words and phrases in Spanish, Kid Help icons denoting the steps in recipes where children can help, and nutrition and safety information for children.

The book will be released in August and will retail for $16.95. The book is the first of two Nickelodeon-branded children’s cookbooks and will be followed by a SpongeBob SquarePants cookbook in fall 2011.

NCP also recently announced a licensing agreement with Allstar Products Group to produce SpongeBob SquarePants and Dora the Explorer Snuggie Blankets, Bendaroos building sticks, and Touch N’ Brush Hands Free Toothpaste Dispensers.