China Toy Fair


VTech Taps Jennifer Eiselein to Lead Marketing Team

VTech-LogoVTech has hired Jennifer Eiselein, a former Amazon senior manager who was instrumental in the launches of the company’s Kindle tablets and e-readers, as its new marketing director. She will lead VTech’s marketing team from its U.S. headquarters in Chicago, oversee the creation and execution of innovative campaigns for VTech’s brands, employ strategies to generate brand awareness, and target customers to enhance growth in key markets.

Prior to joining VTech, Eiselein served as senior manager for merchandising and marketing at Amazon’s Appstore in the U.S. and Canada.

Fox Partners with Jakks Pacific, Rovio, and More for Rio 2

Rio2Twentieth Century Fox Consumer Products will celebrate the April 11 theatrical release of Rio 2 with a multi-category global licensing program, including partnerships for toys and kids’ products.

Select licensing partners are as follows: [Read more...]

Tommo Completes Acquisition of Humongous Entertainment

Tommo Inc. has completed the acquisition of the Humongous Entertainment Brand and most of its assets. The acquisition was initially announced last summer, when Tommo acquired the Humongous Entertainment Brand and over 100 classic game IP’s from Atari Inc. during the Atari assets bankruptcy auction. Humongous Entertainment was originally formed in 1992 and has sold more than 15 million games over 20 years.

Classic Humongous titles Putt-Putt Joins the Circus, Pajama Sam: Thunder and Lightning, and Spy Fox: Dry Cereal are currently available for download on the iTunes, Google Play, and Amazon app stores.

Cupcake Digital Launches Strawberry Shortcake Berryfest Princess App

Strawberry ShortcakeStrawberry Shortcake and her berry best friends, Cherry Jam, Orange Blossom, Lemon Meringue, Plum Pudding, and Raspberry Torte are bringing all of Berry Bitty City’s fun to an app store near you. The all new deluxe story app, Strawberry Shortcake Berryfest Princess is now available from Cupcake Digital on Apple App Store, Amazon Appstore, Google Play, and Barnes & Noble App Store for Nook.

As Strawberry Shortcake and friends prepare for the Berryfest Ball, they all have to work together and of course have fun in order to make the ball a royal success. The app includes features such as princess dress-up, a croquet word game, and tea-party activities. The interactive app also reinforces early-learning skills for young readers with its engaging story and highlighted text in synch with the narration.

Batman: Arkham City Lockdown, Scribblenauts Remix Available for Kindle Fire

Warner Bros. Interactive Entertainment announces two of its biggest mobile games, Batman: Arkham City Lockdown and Scribblenauts Remix, are coming to Android, exclusively in the Amazon Appstore for Android.

BACLockdownIn Batman: Arkham City Lockdown, developed by NetherRealm Studios in conjunction with High Voltage Software, the inmates have escaped and Batman must defeat an army of henchmen and some of his most iconic foes. Players will scour rooftops and the seedy underbelly of Gotham City through a series of one-on-one battles with The Joker, Two-Face, and Deathstroke.  [Read more...]