A private equity firm, Aterian Investment Partners, announced today that one of its affiliates has acquired Backyard Discovery, a designer, manufacturer, distributor, and installer of play sets in North America. Founded in 1968 and headquartered in Pittsburg, Kan., Aterian designs and manufactures swing sets, playhouses, patio products, and more under brands such as Backyard Adventures and Leisure Time Products.
Alex Brands has acquired French toymaker Juratoys, marking the toy company’s first move into Europe. Juratoys, the parent company of European toy brands Janod and Kaloo, is based in Orgelet, France, and has offices in the U.K., the U.S., Hong Kong, and China. The news was reported by Propel Equity Partners, which backs Alex Brands.
Today’s toy shopping experience has become a combination—or choice—of in-person browsing, online price comparisons, and research in a way we’d previously never seen before the dawn of the smartphone. Gone are the days of browsing the aisles of a single store, limited to its inventory and prices. Competitors used to be a trip or a phone call away, and often, shoppers didn’t have the time or desire to drive around town in search of a slightly lower price.
Amazon.com today launched its STEM Toys & Games Store, a single destination for discovering products that are meant to help children of all ages develop science, technology, engineering, and math-related skills.
STEM was the second most-visited category, as well as the second highest in terms of sales volume for Amazon during the most recent holiday season.
WIT Presents Awards to Women Leaders at Annual Wonder Women in Toys, Licensing, and Entertainment Dinner
Women leaders were honored by more than 500 industry executives at the 11th Annual Wonder Women in Toys, Licensing, and Entertainment (WIT) Awards Dinner, which took place on Sunday night. Hosted by WIT, and coinciding with the North American International Toy Fair in New York City, the gala awarded winners from more than 40 distinguished nominees from around the world. WIT also presented Special Honoree Awards to executives from Sesame Workshop, amazon.com, and Disney Consumer Products. [Read more...]
Eva Lorenz (EL): Amazon customers, particularly busy parents, appreciate having the ability to shop on their own time and from the comfort of their own home or while on-the-go using a mobile device. They also love having access to the largest selection of products and all the information they need–comprehensive product details, high-resolution images, video content, and customer reviews–to make informed purchasing decisions. We consistently deliver on these promises to customers, which has earned their trust and keeps them coming back to shop on Amazon. [Read more...]
Arklu has launched Kite Flyer Finn, a boy doll designed as a playtime buddy that boys can relate to. He has a realistic, childlike body shape, and promotes wholesome, gun-free play values.
Finn’s accessories include cargo shorts, a star-themed long sleeve t-shirt, a puffer gilet, sneakers, and a diamond-shaped kite. Arklu has launched some accessory kits for Finn, including the Gone Fishing Set and a soon-to-be-released Scooter Set.
Fisher-Price Enters Global Collaboration with Shakira and The Barefoot Foundation for Best Possible Start Campaign
In a global partnership centered on early childhood development, Fisher-Price Inc. has partnered with singer Shakira—who is also a mother and philanthropist—and the Barefoot Foundation to create a web series for moms and co-develop a new line of babygear and toys.
The program targets millennials, who make up 80 percent of today’s first-time moms. The collaboration, which is focused on sharing opinions and recommendations with other moms, kicks off today with a 12-part web series featuring Shakira’s personal reflections on what her baby has taught her about herself. Other topics include the importance of early childhood development, looking at the world through a child’s eyes, facilitating milestones, and her hopes for raising a future philanthropist.
Segments also celebrate babies’ activity and growth, as well as Shakira’s own parenting journey from a very personal mom-to-mom point of view. The series will be distributed exclusively over digital to 23 countries at one time, delivered via branded social channels and supported with paid media. The content will live within a microsite, which will contain product information on her First Steps Collection, the new Babygear, and infant line of toys Fisher-Price co-developed with Shakira.
Available in the U.S. exclusively at amazon.com as well as fisher-price.com, Shakira’s introductory spring line of co-developed Fisher-Price baby gear and toys will include the following: [Read more...]
Fireman Sam, a HIT Entertainment product, will now be sold exclusively at amazon.com. Episodic content, apps, and eBooks launched on June 3, while the physical products will launch in October of this year.
“This new agreement takes Fireman Sam fans through the entire consumer journey from first engaging with the brand through content on their Kindle Fire or Amazon Fire TV to fulfilling the demand for a deeper brand experience via books, toys and more,” said Sid Mathur, vice-president of HIT Entertainment, the Americas.