WIT Presents Awards to Women Leaders at Annual Wonder Women in Toys, Licensing, and Entertainment Dinner

WIT.logoWomen leaders were honored by more than 500 industry executives at the 11th Annual Wonder Women in Toys, Licensing, and Entertainment (WIT) Awards Dinner, which took place on Sunday night. Hosted by WIT, and coinciding with the North American International Toy Fair in New York City, the gala awarded winners from more than 40 distinguished nominees from around the world. WIT also presented Special Honoree Awards to executives from Sesame Workshop, amazon.com, and Disney Consumer Products. [Read more...]

Q&A with Eva Lorenz, Category Leader, Amazon Toys & Games

Eva Lorenz, AmazonThe Toy Book (TTB): How are you engaging consumers to drive sales?

Eva Lorenz (EL): Amazon customers, particularly busy parents, appreciate having the ability to shop on their own time and from the comfort of their own home or while on-the-go using a mobile device. They also love having access to the largest selection of products and all the information they needcomprehensive product details, high-resolution images, video content, and customer reviews–to make informed purchasing decisions. We consistently deliver on these promises to customers, which has earned their trust and keeps them coming back to shop on Amazon. [Read more...]

Arklu Adds Kite Flyer Finn, a Playtime Pal for Boys

KiteFlyerFinnArklu has launched Kite Flyer Finn, a boy doll designed as a playtime buddy that boys can relate to. He has a realistic, childlike body shape, and promotes wholesome, gun-free play values.

Finn’s accessories include cargo shorts, a star-themed long sleeve t-shirt, a puffer gilet, sneakers, and a diamond-shaped kite. Arklu has launched some accessory kits for Finn, including the Gone Fishing Set and a soon-to-be-released Scooter Set.

Finn’s clothes fit both him and Lottie dolls, allowing boys and girls to break gender stereotypes and letting kids be kids. Finn is available at www.lottie.com and www.amazon.com.

Fisher-Price Enters Global Collaboration with Shakira and The Barefoot Foundation for Best Possible Start Campaign

shakiraIn a global partnership centered on early childhood development, Fisher-Price Inc. has partnered with singer Shakira—who is also a mother and philanthropist—and the Barefoot Foundation to create a web series for moms and co-develop a new line of babygear and toys.

The program targets millennials, who make up 80 percent of today’s first-time moms. The collaboration, which is focused on sharing opinions and recommendations with other moms, kicks off today with a 12-part web series featuring Shakira’s personal reflections on what her baby has taught her about herself. Other topics include the importance of early childhood development, looking at the world through a child’s eyes, facilitating milestones, and her hopes for raising a future philanthropist.

Segments also celebrate babies’ activity and growth, as well as Shakira’s own parenting journey from a very personal mom-to-mom point of view. The series will be distributed exclusively over digital to 23 countries at one time, delivered via branded social channels and supported with paid media. The content will live within a microsite, which will contain product information on her First Steps Collection, the new Babygear, and infant line of toys Fisher-Price co-developed with Shakira.

Fisher-Price Shakira First Steps Collection Kick & Play Piano Gym

Available in the U.S. exclusively at amazon.com as well as fisher-price.com, Shakira’s introductory spring line of co-developed Fisher-Price baby gear and toys will include the following: [Read more...]

Fireman Sam to Be Sold Exclusively at Amazon

FiremanSamFireman Sam, a HIT Entertainment product, will now be sold exclusively at amazon.com. Episodic content, apps, and eBooks launched on June 3, while the physical products will launch in October of this year.

“This new agreement takes Fireman Sam fans through the entire consumer journey from first engaging with the brand through content on their Kindle Fire or Amazon Fire TV to fulfilling the demand for a deeper brand experience via books, toys and more,” said Sid Mathur, vice-president of HIT Entertainment, the Americas.

Funko’s Game of Thrones Pop! Bundle Giveaway Is On!

FunkobundleStarting today, and through Sunday at 11:59 p.m. PST, Funko is running a giveaway for its Game of Thrones Amazon-exclusive Pop! bundles. Two winners will be selected. Fans can access the contest and find out more information through Funko’s Facebook page.

Currently available for pre-order at amazon.com, the Game of Thrones Amazon Exclusive Pop! Bundles are packaged in variations based on two of the series’ most popular characters: Jon Snow and Daenerys Targaryen. Both bundles come with a 100-percent cotton black T-shirt with the character in Pop! form printed on the front; a 3.75-inch Pop! Vinyl figure, and a 1.5-inch Pop! key chain.

Famosa Introduces New Pinypon and Nenuco Products

PinyPonFamosa has created three new play sets for the spring season, all suitable for kids ages 3 and up. The Pinypon AquaPark Adventure features a working water slide, a jacuzzi that makes bubbles, and a lazy river ride with a wave maker and inner tubes. The set also comes with a rare curly haired PinyPon that changes color in the water. The AquaPark Adventure is available on amazon.com and in stores.

The Nenuco Bath Time play set includes a soft-bodied doll with fast dry material, specifically made for fun in the bathtub. It also comes with bath toys and an inner tube. The product is on sale nationwide, including at Toys “R” Us and amazon.com. The Nenuco Let’s Play School play set comes with a doll dressed in a school theme complete with lesson plans, a desk for the doll, and matching teacher and doll glasses. It is for sale at walmart.com, amazon.com, and both national chains and online.

PowerA Releases Skylanders Swap Force Licensed Accessories

SkylandersPowerA

PowerA, an industry leader in video game and mobility accessories, has announced the availability of new accessories for the game Skylanders Swap Force. PowerA has been making accessories for Skylanders franchise for the last three years. With storage solutions that double as play sets, to high-quality third party video game controllers, PowerA has something for every Skylanders fan.

The new accessories and cases include:

These Skylanders Swap Force accessories, and more storage, transport, and mobility cases are available at major retailers including Amazon.com, Best Buy, Fred Meyer, Target, Toys”R”Us, Walmart and more.

Amav Introduces Sweet Art

image002Kids can now make their art, and eat it too, with Amav’s Sweet Art. The soft dough modeling kits allow children to make and decorate their own unique creations using rolling utensils and other crafting tools designed for small hands. The sugar dough is safe to eat (FDA-approved) and comes in several colors and flavors like strawberry, lemon, and chocolate.

The Ice Cream Maker allows kids to create their own Sweet Art ice cream shop complete with a serving station, and the Party Pack comes with an array of shaping utensils ideal for birthdays and family get-togethers. Other smaller kits feature themes such as animals, popsicles, and other treats. Intended for kids ages 6 an up, this new edible toy can be purchased at Toys “R” Us, amazon.com, Bed Bath and Beyond, and Kmart.

All Things Equal Launches Klondike Bar Game

Klondike-ComponentsAll Things Equal, maker of the Loaded Questions and Awkward Family Photos games, has partnered with Klondike for the new board game, What Would You Do for a Klondike Bar? The game dares families and friends to conquer hundreds of creative, courageous, and cockamamie challenges in the name of the slogan.

The 300 head-to-head challenges require quick thinking, creativity, and a willingness to laugh at yourself and with others. Players will find themselves asking for a date while grunting like a caveman, coming up with a funny new use for bacon, quickly answering a provocative trivia question or completing an absurd trivial act for a chance to win one of the six Klondike bar flavors needed to win the game. The reward for besting fellow players is a take-home champion card and bragging rights. The What Would You Do for a Klondike Bar? board game is now available at Amazon.com, and will debut at Fred Meyer, select Target and Toys “R” Us locations, and specialty stores later this year.