C2C Studios

Hasbro to Launch Furby Connect this Fall

Furby_Connect_from_Hasbro,_Inc._(Teal)Hasbro introduced the digitally-integrated Furby Connect, the newest product from the Furby brand. The Furby Connect uses Bluetooth technology to connect with kids through video clips, songs, phrases, and more.

The new Furby reacts to sound and touch, and speaks more than 1,000 phrases. It also knows what day it is, the time of day, and will say phrases that correspond to the different points of the day. With the Furby World Connect app, owners can use Bluetooth to play and interact with their Furbies. In addition, Hasbro has teamed up with Kidz Bop and Junkin Media to create music and videos content. [Read more...]

Amazon Dash Buttons Available Now for Nerf and Play-Doh

Hasbro LogoPlay-Doh and Nerf are the first toy brands available on Amazon’s Dash program. The Amazon Dash Button is a small, Wi-Fi enabled electronic device that allows Amazon Prime customers to reorder preferred products with the press of a button. [Read more...]

Handmade at Amazon Introduces Baby and Toys & Games Categories

Handmade at Amazon has expanded to include new product categories of handmade items, including Baby and Toys & Games. Handmade at Amazon was designed to provide customers and artisans a tailored store specifically for handcrafted items, and the new product categories will offer more than 20,000 items sold directly from artisans. The new product categories will add to the previously featured Jewelry, Home Décor, Artwork, Stationery and Party Supplies, Kitchen and Dining, and Furniture categories.

Since launching the Handmade store last fall, the number of items has grown by four times to more than 400,000 quality handcrafted items from all 50 states and more than 80 countries around the world.

Mattel Introduces ThingMaker 3-D Printer at NYTF

Mattel ReimaginesMattel, Inc. introduced the ThingMaker 3D Printer and ThingMaker Design App, a 3-D printing eco-system for families at the North American International Toy Fair in New York City.
[Read more...]

Amazon, Mattel Ink Production Deal to Greenlight American Girl Specials

Amazon has signed a multi-year, multimillion dollar production deal with American Girl to produce four live-action specials and options to produce multiple seasons of episodic content.

The episodes will feature characters from the BeForever and Girl of the Year franchises. The first special is scheduled to premiere on Amazon Prime Video in the U.S., UK, Germany, and Austria later this year.

Amazon Introduces New Original Music from The Pop Ups and Lisa Loeb

unnamed-1Amazon customers and Amazon Prime members in the U.S. and U.K. now have access to original children’s music with the debut of two new children’s albums— Great Pretenders Club by The Pop Ups and Nursery Rhyme Parade! by Lisa Loeb.

Both albums are available for exclusive, unlimited ad-free listening on Prime Music for Amazon Prime members. Both albums are also available for purchase in download and CD format. [Read more...]

COMMENTARY: Positive Outlook for 2016

After attending the TIA’s Fall Toy Preview in Dallas a couple of weeks ago, I feel confident that 2016 is going to be an even better year for the toy industry. While the show floor seemed quieter than in years past, the majority of companies I met with were upbeat and excited for holiday 2015 and the year ahead. A number of my meetings were cut short due to drop-ins by Walmart, Amazon, Target, and Toys “R” Us buyers, which is always a good sign.

The industry is expected to be up approximately 6 percent this year, and I expect this success to carry over to 2016. I saw a higher than usual number of new lines, and interesting expansions of successful products, proving that manufacturers are riding high on the wings of rising sales, leaving them willing and able to take some risks. [Read more...]

Playmation Marvel’s Avengers Available for Pre-Order at Canadian Retailers

PlaymationThis past week, Disney Consumer Products and Interactive Media (DCPI), along with Hasbro Inc., announced the pre-sale of Playmation Marvel’s Avengers at select Canadian retailers. A new system of toys and wearables, Playmation Marvel’s Avengers utilizes smart technology to inspire kids to run around and use their imaginations, as they become the heroes or heroines of stories from Marvel’s Avengers.

[Read more...]

TIA’s Fall Toy Preview to Remain at Dallas Market Center through 2018

TIA LogoThe Toy Industry Association (TIA) Executive Committee and Board have announced that Fall Toy Preview will stay in Dallas through 2018. The event is scheduled to take place on the following dates: September 27 to 29, 2016; September 26 to 28, 2017; and September 25 to 27, 2018.

[Read more...]

Stikbot, from Zing, Uses App to Create, Animate, and Share Stop-Motion Videos

Zing Toy StikbotZing has launched Stikbot, which features a poseable figure with suction cup hands and feet that adhere to almost any flat surface. A free mobile app available on iOS and Android, StikBot Studio, allows users to snap individual photos and stitch them together into a stop-motion film.

[Read more...]