China Toy Fair


The Jungle Book Toy Line Launches in Key Global Territories

-1Following the success of the TV series, The Jungle Book toy line, consisting of action figures, play sets, walkie talkies, outdoor adventure, electronic, and summer toys, has now launched in key global territories.

SMC Entertainment Group Inc., Sun-Mate Corp., and DQ Entertainment International, producer and global rights owner of The Jungle Book TV series, have secured partners for the launch. Jungle Book toys will be carried at Toys ”R” Us in Australia, the Middle East, Israel, South Africa, and the U.S., and by other key retailers in these territories and across Scandinavia. The range will also be available from online retailers, including Amazon.

VTech InnoTab 3 Available for Pre-order

vtech_2VTech has introduced its latest, lower-priced Learning App Tablet for kids, the InnoTab 3. On the heels of the popular InnoTab 2S, one of the first children’s learning tablets with Wi-Fi, InnoTab 3 delivers a powerful punch, in a compact size and at an affordable price. InnoTab 3 introduces children to a world of age-appropriate educational content on VTech’s comprehensive app store, the Learning Lodge, where they can explore hundreds of games, e-books, videos, and music across the widest variety of curriculums. The new tablet is available for pre-order on www.vtechkids.com, Amazon.com, Target.com, Toysrus.com, and Walmart.com.

InnoTab 3 key features include compact and lightweight design with a 4.3-inch touch screen, a new directional pad, and a tilt sensor; 2.0 megapixel, 180 degree rotating camera with more than 55 photo features and special effects; 2 GB onboard memory; 15 on-board apps, and one free download redeemable on the Learning Lodge; built-in microphone and headphone jack add versatility; and pop-up onscreen keyboard and stylus with storage slot.

Amazon Continues to Grow Its Influence in the Toys Category

By Jason Caine, Director for Compete, a Kantar Media company

The toy industry was a big online winner during the last two weeks of November, which included Black Friday and Cyber Monday. Nearly 24 million consumers shopped online for toys during the time period, an 18 percent increase over the same time period last year, according to market share data released by Kantar Compete.

Amazon’s holiday performance suggests that manufacturers need to shift their focus from thinking of the online retailer as an emerging channel to one that could be an important revenue driver in the next few years. One in four consumers considered a toy product on Amazon.com during the start of the holiday season.

Amazon chart1ToysRUs.com appears to be the retailer most impacted by Amazon’s early toys category successes thus far. One in three Amazon toy shoppers also visit ToysRUs.com to shop for the same products. Both Walmart.com and Target.com are experiencing cross shopping rates about half the size.  [Read more...]

V&S Entertainment, Universal Launch “Everything’s Rosie” DVD in Time for Easter

Rosie - Bubble Trouble 3DNBC Universal and V&S Entertainment have unveiled the newest title for preschool animated series Everything’s Rosie. The DVD, Bubble Trouble, is a compilation of adventures from Series 2 of the CBeebies program. Each episode offers children a journey filled with excitement, fun, and friendship as Rosie and her friends embark on life’s unpredictable challenges.

The latest DVD follows two earlier releases last year, The Greatest Show in the Garden and The Last Snowball.

Bubble Trouble is available at Amazon, Sainsbury’s, and The Hut.

Pully Palz to Launch in 2013

Pully Palz, a pacifier retriever toy, will launch early next year. Pully Palz is a pully system that holds a pacifier on each arm, so when a baby pulls one side, the other side goes up. This allows the baby to never lose his or her pacifier. Pully Palz does not come with pacifiers but holds most major brands.

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Lottie Dolls Sell Out in Australia

British Fashion doll Lottie has sparked something of a stampede in Australia with a waitlist of more than 600 parents demanding their own Lottie in time for Christmas.

Launched in August, Lottie is a fashion doll for girls ages 3 to 9. The complete range of Lottie dolls and accessories are available online for UK and Europe delivery at www.lottie.com and www.Amazon.co.uk, as well as from Smyths Toys. Lottie dolls are available for U.S. delivery at www.amazon.com.

For more information on Lottie, click here.

New Children’s Book Aims to Teach New Readers Tolerance, Acceptance

Author and illustrator Phil Padwe is has announced his newest children’s book, Daddy Has A Tattoo, the second in its series. According to a 2012 Harris Poll, one in five American adults are now tattooed. [Read more...]

Imagination To Release Fifty Shades of Grey Party Games

Imagination Games will release Fifty Shades of Grey: Party Game, a new party game  that allows all players to “Release their Inner Goddess!” This is the first in a series of fun, social party games that will be available in the U.S. and Canada, United Kingdom, and Australia on December 10. The game will be released internationally in time for Valentine’s Day. [Read more...]

Pressman Toy Offers Fun Way to Foster Skill Development with Help from a Classic Game

As part of a larger 2012 Mastermind education initiative, Pressman Toy has announced that teachers and homeschoolers may sign up on their website to receive one of 10,000 free Mastermind board games for their classroom or home. In less than one week’s time, more than 10,000 educators registered for a Mastermind game.

Mastermind is a two-player game that puts the Codemaker against the Codebreaker. The Codemaker secretly places any four Code Pegs in the shielded code area. The Codebreaker puts down a line of color pegs and tries to uncover the secret code. This thought-provoking game fosters development of important skills, including logic, reasoning, deduction, patience, and visual perception.

Along with the Mastermind giveaway, Pressman Toy is also hosting the first Mastermind Braintwister Challenge. From now until December 31, kids ages 7 through 12 can enter their own braintwisters in categories such as puzzles, word problems, riddles, and games with solutions. Two first-place winners will each receive a $1,000 scholarship and a trip to attend the celebration event.  Each of the two first-place winners will also have the opportunity to nominate their most inspirational instructor to receive a $250 award each.  Three other students will have the opportunity to win $100 each. For more information, visit www.MASTERMIND-education.com.

Pressman Toy games, including Mastermind, are available for purchase at Toys “R” Us, Barnes & Noble, and Marbles stores nationwide, as well as online at Amazon.com, Target.com, and PressmanToy.com.

Amazon vs. Brick-and-Mortar

by Lutz Muller

In a pretty flat overall market place, Amazon continues to make headway as it is propelled by the ongoing move to cyber space, lower prices, and convenience.

Amazon has three major assets. First, the absence of brick-and-mortar stores allows Amazon to offer an unlimited inventory. Second, Amazon pays no sales tax in most states, which allows the company to undersell its competitors. Third, Amazon’s infrastructure allows it to grow almost limitlessly without the need for expensive retail stores.

This is how Amazon’s sales developed over the past few years against two major competitors:

[Read more...]