China Toy Fair


V&S Entertainment, Universal Launch “Everything’s Rosie” DVD in Time for Easter

Rosie - Bubble Trouble 3DNBC Universal and V&S Entertainment have unveiled the newest title for preschool animated series Everything’s Rosie. The DVD, Bubble Trouble, is a compilation of adventures from Series 2 of the CBeebies program. Each episode offers children a journey filled with excitement, fun, and friendship as Rosie and her friends embark on life’s unpredictable challenges.

The latest DVD follows two earlier releases last year, The Greatest Show in the Garden and The Last Snowball.

Bubble Trouble is available at Amazon, Sainsbury’s, and The Hut.

Pully Palz to Launch in 2013

Pully Palz, a pacifier retriever toy, will launch early next year. Pully Palz is a pully system that holds a pacifier on each arm, so when a baby pulls one side, the other side goes up. This allows the baby to never lose his or her pacifier. Pully Palz does not come with pacifiers but holds most major brands.

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Lottie Dolls Sell Out in Australia

British Fashion doll Lottie has sparked something of a stampede in Australia with a waitlist of more than 600 parents demanding their own Lottie in time for Christmas.

Launched in August, Lottie is a fashion doll for girls ages 3 to 9. The complete range of Lottie dolls and accessories are available online for UK and Europe delivery at www.lottie.com and www.Amazon.co.uk, as well as from Smyths Toys. Lottie dolls are available for U.S. delivery at www.amazon.com.

For more information on Lottie, click here.

New Children’s Book Aims to Teach New Readers Tolerance, Acceptance

Author and illustrator Phil Padwe is has announced his newest children’s book, Daddy Has A Tattoo, the second in its series. According to a 2012 Harris Poll, one in five American adults are now tattooed. [Read more...]

Imagination To Release Fifty Shades of Grey Party Games

Imagination Games will release Fifty Shades of Grey: Party Game, a new party game  that allows all players to “Release their Inner Goddess!” This is the first in a series of fun, social party games that will be available in the U.S. and Canada, United Kingdom, and Australia on December 10. The game will be released internationally in time for Valentine’s Day. [Read more...]

Pressman Toy Offers Fun Way to Foster Skill Development with Help from a Classic Game

As part of a larger 2012 Mastermind education initiative, Pressman Toy has announced that teachers and homeschoolers may sign up on their website to receive one of 10,000 free Mastermind board games for their classroom or home. In less than one week’s time, more than 10,000 educators registered for a Mastermind game.

Mastermind is a two-player game that puts the Codemaker against the Codebreaker. The Codemaker secretly places any four Code Pegs in the shielded code area. The Codebreaker puts down a line of color pegs and tries to uncover the secret code. This thought-provoking game fosters development of important skills, including logic, reasoning, deduction, patience, and visual perception.

Along with the Mastermind giveaway, Pressman Toy is also hosting the first Mastermind Braintwister Challenge. From now until December 31, kids ages 7 through 12 can enter their own braintwisters in categories such as puzzles, word problems, riddles, and games with solutions. Two first-place winners will each receive a $1,000 scholarship and a trip to attend the celebration event.  Each of the two first-place winners will also have the opportunity to nominate their most inspirational instructor to receive a $250 award each.  Three other students will have the opportunity to win $100 each. For more information, visit www.MASTERMIND-education.com.

Pressman Toy games, including Mastermind, are available for purchase at Toys “R” Us, Barnes & Noble, and Marbles stores nationwide, as well as online at Amazon.com, Target.com, and PressmanToy.com.

Amazon vs. Brick-and-Mortar

by Lutz Muller

In a pretty flat overall market place, Amazon continues to make headway as it is propelled by the ongoing move to cyber space, lower prices, and convenience.

Amazon has three major assets. First, the absence of brick-and-mortar stores allows Amazon to offer an unlimited inventory. Second, Amazon pays no sales tax in most states, which allows the company to undersell its competitors. Third, Amazon’s infrastructure allows it to grow almost limitlessly without the need for expensive retail stores.

This is how Amazon’s sales developed over the past few years against two major competitors:

[Read more...]

Stern Pinball Introduces New Pinball Entertainment for the Home

Stern Pinball, Inc., under license from Hasbro, introduces Transformers Pin. The pinball entertainment for the home features art, music, speech, and sound effects from the blockbuster, Transformers. Stern engineered the pinball entertainment with flippers, slingshots, pop bumpers, a tempered play field glass, and the traditional pinball plunger. Players can enjoy battles between Optimus Prime and the villain, Megatron, and includes other characters such as Autobot and Decepticon.

The Transformers Pin is available for the U.S. on Amazon.com through December 31. It is also available for purchase in Canada exclusively on The Playdium Store and Cineplex Starburst, Inc., websites.

VTech To Launch Educational Online Games

VTech Electronics North America LLC will launch an online program that combines gaming technology with VTech’s learning products for children ages 3 to 9 years. VTech University is a curriculum that will help children with their reading, math, and science skills. Upon completion of the curriculum, children can be entered for a chance to win a $25,000 college bond by May 31. In order to register for the curriculum, a child must have one of VTech’s learning products, such as Inno Tab, Inno Tab 2, MobiGo2, or the Inno Tab 2S. The Tab can be purchased at Amazon, Target, Toys “R” Us, Walmart, and VTech Kids. Enrollment in the program will allow for a free download of the curriculum. An Honors program is also available for purchase. For download information, visit www.TechKids.com/download.

Skylanders Cloud Patrol Available on Amazon’s New Kindle Fire HD

Get ready to take to the skies and search for escaped trolls on an entirely new mobile platform. Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., is releasing Skylanders Cloud Patrol for the Kindle Fire HD, alongside the first-generation Kindle Fire.

Exclusive to the version of Skylanders Cloud Patrol on Kindle Fire, players will be able to purchase toys within the Skylanders Cloud Patrol game app itself with the push of a button. Leveraging the “always logged in” feature of the Kindle Fire, buying the physical toy in-app will unlock the digital character immediately via Amazon’s 1-Click Purchasing, while the physical toy is shipped to the user.

Skylanders Cloud Patrol is a recently released mobile gaming experience set in a new region of Skylands that has been overrun by the evil minions of Portal Master, Kaos. With all 30-plus Skylanders available to unlock, the game lets players take command of a sky-ship and use their favorite Skylander to dispatch the baddies using touch gestures to tap-and-shoot or swipe the screen to create combos.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.