Stern Pinball Introduces New Pinball Entertainment for the Home

Stern Pinball, Inc., under license from Hasbro, introduces Transformers Pin. The pinball entertainment for the home features art, music, speech, and sound effects from the blockbuster, Transformers. Stern engineered the pinball entertainment with flippers, slingshots, pop bumpers, a tempered play field glass, and the traditional pinball plunger. Players can enjoy battles between Optimus Prime and the villain, Megatron, and includes other characters such as Autobot and Decepticon.

The Transformers Pin is available for the U.S. on Amazon.com through December 31. It is also available for purchase in Canada exclusively on The Playdium Store and Cineplex Starburst, Inc., websites.

VTech To Launch Educational Online Games

VTech Electronics North America LLC will launch an online program that combines gaming technology with VTech’s learning products for children ages 3 to 9 years. VTech University is a curriculum that will help children with their reading, math, and science skills. Upon completion of the curriculum, children can be entered for a chance to win a $25,000 college bond by May 31. In order to register for the curriculum, a child must have one of VTech’s learning products, such as Inno Tab, Inno Tab 2, MobiGo2, or the Inno Tab 2S. The Tab can be purchased at Amazon, Target, Toys “R” Us, Walmart, and VTech Kids. Enrollment in the program will allow for a free download of the curriculum. An Honors program is also available for purchase. For download information, visit www.TechKids.com/download.

Skylanders Cloud Patrol Available on Amazon’s New Kindle Fire HD

Get ready to take to the skies and search for escaped trolls on an entirely new mobile platform. Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., is releasing Skylanders Cloud Patrol for the Kindle Fire HD, alongside the first-generation Kindle Fire.

Exclusive to the version of Skylanders Cloud Patrol on Kindle Fire, players will be able to purchase toys within the Skylanders Cloud Patrol game app itself with the push of a button. Leveraging the “always logged in” feature of the Kindle Fire, buying the physical toy in-app will unlock the digital character immediately via Amazon’s 1-Click Purchasing, while the physical toy is shipped to the user.

Skylanders Cloud Patrol is a recently released mobile gaming experience set in a new region of Skylands that has been overrun by the evil minions of Portal Master, Kaos. With all 30-plus Skylanders available to unlock, the game lets players take command of a sky-ship and use their favorite Skylander to dispatch the baddies using touch gestures to tap-and-shoot or swipe the screen to create combos.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Amazon.com Launches New Checkout Service

Amazon.com is launching a new online purchasing service, PayPhrase, which will allow customers a shortcut for making purchases on the web. Customers use PayPhrase by setting up a unique phrase and PIN that links to their Amazon.com account. When shoppers make a purchase on Amazon.com or participating websites, the can enter their phrase and PIN to check out, without the need to sign in or enter credit card information.

PayPhrase participating websites include DKNY.com, Jockey.com, Buy.com, and other websites that accept Amazon’s 1-Click checkout.