American Girl to Open Shop-in-Shop Boutiques in Mexico

AmericanGirlAmerican Girl has partnered with El Palacio de Hierro, Mexico’s largest high-end retailer, to bring its line of products to Mexico, the company’s second international location.

Visitors to the new American Girl specialty boutiques will find a curated assortment of the company’s most popular products, including the My American Girl personalized, contemporary doll line and the annually-launched Girl of the Year dolls. They will also carry a selection of the company’s Dress Like Your Doll clothing for girls, as well as American Girl books, which will be translated into Spanish. In addition, there will be the signature Doll Hair Salon.

 The first two American Girl shop-in-shop boutiques will open next summer at El Palacio de Hierro’s Perisur and Interlomas locations in Mexico City, followed by a third boutique at the Polanco location in next fall.