National Geographic has named Christine Kelly as its director of licensing, toys, and games for National Geographic’s Brand Licensing division. In this new role, she has been tasked with National Geographic’s toy business—both licensing and strategic retail partnerships. She will oversee marketing, retail strategy and product development, including new franchises. [Read more...]
On Friday, American Girl announced a licensing agreement with Fashion Angels, a designer of tween girls’ lifestyle and activity products, to create trend-right and fashion-focused arts and crafts products. The new line will be available this fall at mass retailers nationwide and will include activity kits, fashion sketchbooks, and Do-It-Yourself craft kits for girls to create accessories for themselves and their American Girl dolls.
The 2014 National Toy Hall of Fame inductees are bubbles, little green army men, and Rubik’s Cube. The inductees were revealed at a public ceremony, which took place at the National Toy Hall of Fame at the Strong National Museum of Play this morning.
The honorees were selected from a field of 12 finalists that also included American Girl dolls, Fisher-Price Little People, Hess Toy Trucks, My Little Pony, Operation Skill Game, paper airplanes, pots and pans, Slip-N-Slide, and Teenage Mutant Ninja Turtles.
Visitors to the new American Girl specialty boutiques will find a curated assortment of the company’s most popular products, including the My American Girl personalized, contemporary doll line and the annually-launched Girl of the Year dolls. They will also carry a selection of the company’s Dress Like Your Doll clothing for girls, as well as American Girl books, which will be translated into Spanish. In addition, there will be the signature Doll Hair Salon.
The first two American Girl shop-in-shop boutiques will open next summer at El Palacio de Hierro’s Perisur and Interlomas locations in Mexico City, followed by a third boutique at the Polanco location in next fall.
Today, American Girl introduces BeForever, a new line of historical dolls, books, and related accessories that connects girls ages 8 and up with characters and timeless stories from America’s past. First introduced in 1986, and now with a new look, BeForever provides opportunities to explore the past, present, and future.
The BeForever line will debut with eight characters; all-new, historically accurate outfits and accessories for dolls; new and refreshed fiction books; and an original line of historically inspired clothing for girls. The characters include a Nez Perce girl who does her best to be a friend to the earth in 1764, to an optimistic girl who stands up for what’s right in the mid-1970s.
To celebrate the launch of BeForever, American Girl is welcoming back Samantha Parkington to its lineup of historical characters. One of the company’s original characters introduced in 1986, Samantha will be reintroduced with new products, including an ice cream parlor, a bike, a bedroom set, and several new outfits and accessories. [Read more...]
Isabelle Palmer, American Girl’s 2014 Girl of the Year, appears in a new feature-length movie from Universal Studios Home Entertainment. American Girl: Isabelle Dances Into the Spotlight is now available on Blu-ray Combo Pack and DVD, and on Digital HD.
Starring Melora Hardin from “The Office” and Hannah Montana: The Movie, and presenting Erin Pitt from Against the Wild as Isabelle, the movie tells the story of a talented 9-year-old girl who is an inspired dancer with a flair for design. When Isabelle starts attending the Anna Hart School of the Arts, she has a hard time getting her proper footing in her transition to a new school and in the dance studio. To complicate the situation, her older sister, Jade, is the star ballerina at the school, and a rival classmate tries to make Isabelle feel as if she doesn’t belong there. Isabelle struggles with self-doubt, but when she stops comparing herself to others and learns to focus on her own unique talents, she finds a special way to stand out and to use her passions to help others, too. [Read more...]
For the first quarter, worldwide gross sales for Mattel girls and boys brands were $656.9 million, down 5 percent versus the previous year. This included a decline in worldwide gross sales for the Barbie brand of 14 percent. Worldwide gross sales for Mattel’s other girls brands increased 4 percent on the strength of Disney Princess and Ever After High, partially offset by Monster High. [Read more...]
American Girl has this wonderful program where they release a Girl of the Year doll, who comes along with stories, games, and activities that “celebrate what it means to be a girl today.” There’s a lot of dolls out there on the market that are providing great, positive messages to girls worldwide. Whether they are promoting positive body image, confidence, the drive to dream big, STEM education, or all of the above and more, girls have their pick of the litter when they are searching for a doll that is, in a sense, just like who they are or who they strive to be. American Girl announced their 2014 Girl of the Year on January 1: Isabelle, “an inspired dancer that finds her own way to shine.”
But some girls aren’t able to find that doll that would really make them feel special—and brave 10-year-old Melissa Shang has spoken out (adorably and politely) requesting that her favorite doll company, American Girl, make the 2015 Girl of the Year doll that is more like her.
Shang has Charcot-Marie-Tooth, a debilitating form of muscular dystrophy, and is leading one of the fastest-growing petitions right now on change.org for American Girl to create a Girl of the Year doll with a disability. Shang is truly an inspiration. In just over 72 hours of her starting the petition, more than 15,000 people have joined the campaign she has launched. [Read more...]