American Girl Opens Its Doors in Mexico with El Palacio De Hierro

AmericanGirl,MexicoboutiquesAmerican Girl is opening its first-ever American Girl shop-in-shop boutiques in Mexico with El Palacio de Hierro, the country’s largest and best-established high-end retailer. Located at El Palacio de Hierro Interlomas and Perisur locations, the new boutiques range in size from 1,500 to 2,000 square feet. Opening on July 4, they mark the second international retail presence for American Girl.

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COMMENTARY: Why Every Toy Company Needs to Follow MakieLab’s Lead

MakiesMakieLab has just made the first step in what I hope will be a great leap for the entire toy industry.

The London-based indie toy developer is the first company to respond directly to a viral social media campaign, #ToysLikeMe. The company has created a selection of Makie doll-size impairment aids and accessories, including hearing aids and walking sticks. It—hands down—has got to be one of the greatest things I’ve ever heard of, and all toy companies should follow suit.

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American Girl Unveils Truly Me Doll Line

AmericanGirlTrulyMeAmerican Girl has re-branded its line of contemporary 18-inch dolls and accessories, clothing, and exclusive play-based content as Truly Me. Formerly known as My American Girl, Truly Me lets kids create a one-of-a-kind doll through a variety of personalized options, including 40 different combinations of eye color, hair color and style, and skin color, as well as an array of outfits and accessories.

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American Girl’s 2015 Girl of the Year Stars in New Movie

AmericanGirlGraceDVDAn American Girl: Grace Stirs Up Success, from Universal Pictures Home Entertainment, will premiere on Blu-Ray combo pack on June 9, starring American Girl’s 2015 Girl of the Year, Grace Thomas. The discs come with exclusive content, such as a behind the scenes look and playing dress up.

In the movie, Grace has a passion for baking, but her skills are put to the test when she visits her uncle’s Parisian pastry shop and competes to save her grandparents’ troubled bakery. The Blu-ray Combo Pack includes a Blu-ray disc, DVD, and Digital HD with Ultlraviolet.

Mattel Reports First Quarter Financial Results

logo_Mattel logoFor the first quarter, Mattel Inc. reported worldwide net sales up 5 percent in constant currency, as well as reported worldwide net sales down 2 percent, reflecting the impact from changes in currency exchange rates. On a regional basis, first quarter gross sales increased 9 percent in constant currency, and 8 percent as reported in the North American region, which consists of the U.S., Canada, and American Girl. For the International region, gross sales increased 2 percent in constant currency, and decreased 14 percent as reported.

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Christine Kelly to Head Toy and Game Initiatives for National Geographic’s Brand Licensing Division

ChristineKellyNational Geographic has named Christine Kelly as its director of licensing, toys, and games for National Geographic’s Brand Licensing division. In this new role, she has been tasked with National Geographic’s toy business—both licensing and strategic retail partnerships. She will oversee marketing, retail strategy and product development, including new franchises. [Read more...]

American Girl Partners with Fashion Angels on Arts and Crafts Licensing Deal

AmericanGirlOn Friday, American Girl announced a licensing agreement with Fashion Angels, a designer of tween girls’ lifestyle and activity products, to create trend-right and fashion-focused arts and crafts products. The new line will be available this fall at mass retailers nationwide and will include activity kits, fashion sketchbooks, and Do-It-Yourself craft kits for girls to create accessories for themselves and their American Girl dolls.

American Girl Looking Forward to a Year Full of Grace

Grace_Doll_and_Book-Hi_Res_highresAmerican Girl has debuted its 2015 Girl of the Year: Grace Thomas, an avid baker with an entrepreneurial spirit. Motivated to follow her dream of starting a baking business after an inspiring trip to Paris, Grace is available for only one year. Her collection includes an 18-inch Grace doll featuring long, dark-brown hair and sparkling blue eyes, plus several French-inspired outfits, accessories, and toys that reflect her interests, such as a premium French Bakery Set with more than 60 pieces. [Read more...]

American Girl Announces Share the Wonder of the Holidays Campaign

Nov24.AmGirlThrough December 18, American Girl will match any doll purchase made online, in-store, or via phone with an 18-inch doll donation, for up to 1,000 dolls a day, as part of its 2014 Share the Wonder of the Holidays campaign. With the pledged donation of nearly $3 million in retail value, the Children’s Hospital Association will distribute the dolls among its 200 member hospitals throughout the U.S.

Fans can also share pictures and videos of their favorite American Girl moments, from unwrapping gifts on Christmas morning, celebrating a birthday, or visiting a store, on Facebook, Instagram, and Twitter using the hashtag #Joy2EveryGirl.

Bubbles, Little Green Army Men, and Rubik’s Cube Inducted into National Toy Hall of Fame

NationalToyHallofFameInducteesThe 2014 National Toy Hall of Fame inductees are bubbles, little green army men, and Rubik’s Cube. The inductees were revealed at a public ceremony, which took place at the National Toy Hall of Fame at the Strong National Museum of Play this morning.

The honorees were selected from a field of 12 finalists that also included American Girl dolls, Fisher-Price Little People, Hess Toy Trucks, My Little Pony, Operation Skill Game, paper airplanes, pots and pans, Slip-N-Slide, and Teenage Mutant Ninja Turtles.