Sweet Suite 2016

American Girl Expands Line with Mega Bloks Building Sets

American Girl Grace's 2-in-1 Buildable HomeAmerican Girl has expanded into the building category for the first time, developed in collaboration with Mega Bloks. The new products feature detailed building sets and fully articulated minifigures, based on American Girl’s “Girl of the Year” dolls, including Grace, Isabelle, Saige, McKenna, and Nicki. [Read more...]

Amazon, Mattel Ink Production Deal to Greenlight American Girl Specials

Amazon has signed a multi-year, multimillion dollar production deal with American Girl to produce four live-action specials and options to produce multiple seasons of episodic content.

The episodes will feature characters from the BeForever and Girl of the Year franchises. The first special is scheduled to premiere on Amazon Prime Video in the U.S., UK, Germany, and Austria later this year.

American Girl Introduces 2016 Girl of the Year

American Girl 2016 Girl of the YearAmerican Girl has collaborated with the World Wildlife Fund for Lea Clark, the 2016 Girl of the Year. Lea, a talented photographer with a love for animals, discovers a world of possibilities when she embarks on a trip to Brazil.

Available for the 2016 calendar year only, Lea’s collection includes an 18-inch Lea doll, several tropical-inspired outfits, accessories, and toys that reflect her Brazilian travels, including Lea’s Rainforest House with more than 30 pieces. To further expand Lea’s world, Universal Studios Home Entertainment will debut an action-adventure film on DVD this summer.   [Read more...]

American Girl Launches “Together We Make the Holidays” Campaign

American GirlAmerican Girl is launching several new charitable programs as part of its “Together We Make the Holidays” giving campaign. The first part of the campaign is ”Get a Friend. Give a Friend,” where American Girl will match any 18-inch doll purchase with a second doll donation. Working with the Children’s Hospital Association, the doll donation will be distributed to thousands of girls receiving care in the Association’s 200 U.S. hospitals. This initial campaign will take place from November 6 to 30. [Read more...]

American Girl Helps Spark Mother-Daughter Conversations with The Care & Keeping of Us

American Girl The Care and Keeping of Us - photoAmerican Girl has partnered with pediatrician and author, Dr. Cara Natterson, on a go-to guide for moms and daughters. The three-book set, The Care & Keeping of Us: A Sharing Collection for Girls and Their Moms, provides the tools to get conversations going on topics of concern for many growing girls, including body basics, hygiene, healthy habits, social media, and more.

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Nifty ’50s American Girl Maryellen Larkin Debuts

AmericanGirl, Maryellen LarkinToday, American Girl is debuting its latest BeForever character, Maryellen Larkin.  An 18-inch doll with strawberry-blonde hair and hazel eyes, Maryellen comes with historically accurate 1950s doll outfits, including a poodle skirt and saddle shoes. American Girl is releasing numerous accessories to go with the doll, including a 30-piece diner set, a TV console that works with an iPad, and a jukebox that plays ’50s-style songs and connects to electronic music players.

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The Lowdown on Doll Hunting: Doll Collecting in the Age of Social Media

This article first appeared in the July/August 2015 issue of The Toy Book.

MelissaHunterHeadShotDoll collecting may be as old as the industry itself, but the newest generation of collectors is armed with video cameras, vlogs, and thousands of YouTube subscribers. They call themselves doll hunters.

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American Girl Hosts Nationwide Casting Call with Tongal

American Girl is utilizing the creative crowdsourcing platform Tongal, along with a nationwide casting call, to bring its BeForever historical characters to life through short films. From August 14 to August 24, girls ages 8 to 14 and their parents can visit tongal.com/americangirl2015 to register and submit audition videos.

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Mattel Reports Second Quarter Financial Results

logo_Mattel logoFor the second quarter, Mattel Inc. reported flat worldwide net sales in constant currency, and worldwide net sales down 7 percent, reflecting the impact from changes in currency exchange rates.

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American Girl Opens Its Doors in Mexico with El Palacio De Hierro

AmericanGirl,MexicoboutiquesAmerican Girl is opening its first-ever American Girl shop-in-shop boutiques in Mexico with El Palacio de Hierro, the country’s largest and best-established high-end retailer. Located at El Palacio de Hierro Interlomas and Perisur locations, the new boutiques range in size from 1,500 to 2,000 square feet. Opening on July 4, they mark the second international retail presence for American Girl.

[Read more...]