American Girl has expanded into the building category for the first time, developed in collaboration with Mega Bloks. The new products feature detailed building sets and fully articulated minifigures, based on American Girl’s “Girl of the Year” dolls, including Grace, Isabelle, Saige, McKenna, and Nicki. [Read more...]
Amazon has signed a multi-year, multimillion dollar production deal with American Girl to produce four live-action specials and options to produce multiple seasons of episodic content.
The episodes will feature characters from the BeForever and Girl of the Year franchises. The first special is scheduled to premiere on Amazon Prime Video in the U.S., UK, Germany, and Austria later this year.
American Girl has collaborated with the World Wildlife Fund for Lea Clark, the 2016 Girl of the Year. Lea, a talented photographer with a love for animals, discovers a world of possibilities when she embarks on a trip to Brazil.
Available for the 2016 calendar year only, Lea’s collection includes an 18-inch Lea doll, several tropical-inspired outfits, accessories, and toys that reflect her Brazilian travels, including Lea’s Rainforest House with more than 30 pieces. To further expand Lea’s world, Universal Studios Home Entertainment will debut an action-adventure film on DVD this summer. [Read more...]
American Girl has partnered with pediatrician and author, Dr. Cara Natterson, on a go-to guide for moms and daughters. The three-book set, The Care & Keeping of Us: A Sharing Collection for Girls and Their Moms, provides the tools to get conversations going on topics of concern for many growing girls, including body basics, hygiene, healthy habits, social media, and more.
Today, American Girl is debuting its latest BeForever character, Maryellen Larkin. An 18-inch doll with strawberry-blonde hair and hazel eyes, Maryellen comes with historically accurate 1950s doll outfits, including a poodle skirt and saddle shoes. American Girl is releasing numerous accessories to go with the doll, including a 30-piece diner set, a TV console that works with an iPad, and a jukebox that plays ’50s-style songs and connects to electronic music players.
American Girl is utilizing the creative crowdsourcing platform Tongal, along with a nationwide casting call, to bring its BeForever historical characters to life through short films. From August 14 to August 24, girls ages 8 to 14 and their parents can visit tongal.com/americangirl2015 to register and submit audition videos.
American Girl is opening its first-ever American Girl shop-in-shop boutiques in Mexico with El Palacio de Hierro, the country’s largest and best-established high-end retailer. Located at El Palacio de Hierro Interlomas and Perisur locations, the new boutiques range in size from 1,500 to 2,000 square feet. Opening on July 4, they mark the second international retail presence for American Girl.