For the second quarter, Mattel Inc. reported flat worldwide net sales in constant currency, and worldwide net sales down 7 percent, reflecting the impact from changes in currency exchange rates.
American Girl is opening its first-ever American Girl shop-in-shop boutiques in Mexico with El Palacio de Hierro, the country’s largest and best-established high-end retailer. Located at El Palacio de Hierro Interlomas and Perisur locations, the new boutiques range in size from 1,500 to 2,000 square feet. Opening on July 4, they mark the second international retail presence for American Girl.
MakieLab has just made the first step in what I hope will be a great leap for the entire toy industry.
The London-based indie toy developer is the first company to respond directly to a viral social media campaign, #ToysLikeMe. The company has created a selection of Makie doll-size impairment aids and accessories, including hearing aids and walking sticks. It—hands down—has got to be one of the greatest things I’ve ever heard of, and all toy companies should follow suit.
American Girl has re-branded its line of contemporary 18-inch dolls and accessories, clothing, and exclusive play-based content as Truly Me. Formerly known as My American Girl, Truly Me lets kids create a one-of-a-kind doll through a variety of personalized options, including 40 different combinations of eye color, hair color and style, and skin color, as well as an array of outfits and accessories.
An American Girl: Grace Stirs Up Success, from Universal Pictures Home Entertainment, will premiere on Blu-Ray combo pack on June 9, starring American Girl’s 2015 Girl of the Year, Grace Thomas. The discs come with exclusive content, such as a behind the scenes look and playing dress up.
In the movie, Grace has a passion for baking, but her skills are put to the test when she visits her uncle’s Parisian pastry shop and competes to save her grandparents’ troubled bakery. The Blu-ray Combo Pack includes a Blu-ray disc, DVD, and Digital HD with Ultlraviolet.
For the first quarter, Mattel Inc. reported worldwide net sales up 5 percent in constant currency, as well as reported worldwide net sales down 2 percent, reflecting the impact from changes in currency exchange rates. On a regional basis, first quarter gross sales increased 9 percent in constant currency, and 8 percent as reported in the North American region, which consists of the U.S., Canada, and American Girl. For the International region, gross sales increased 2 percent in constant currency, and decreased 14 percent as reported.
On Friday, American Girl announced a licensing agreement with Fashion Angels, a designer of tween girls’ lifestyle and activity products, to create trend-right and fashion-focused arts and crafts products. The new line will be available this fall at mass retailers nationwide and will include activity kits, fashion sketchbooks, and Do-It-Yourself craft kits for girls to create accessories for themselves and their American Girl dolls.