C2C Studios

Mattel Introduces nabi Barbie, Hot Wheels, and American Girl Tablets

Mattel BarbieMattel brand nabi has created three tablets to deliver an immersive experience based on the Barbie, Hot Wheels, and American Girl brands. The tablets—Barbie Tablet Powered by nabi, Hot Wheels Tablet Powered by nabi, and American Girl Tablet Powered by nabi—will feature digital content, experiences, and accessories around each brand. [Read more...]

DK Publishes Series of American Girl Nonfiction Books

DKAMericanGirlGlobal book publisher DK partnered with American Girl to create an exclusive collection of nonfiction books for kids to launch this month.

DK’s first licensed American Girl title, a fully illustrated reference book, The American Girl Ultimate Visual Guide, tells the story of American Girl from the original idea to the development of its doll lines. The book features Samantha Parkington, Addy Walker, and Julie Albright, along with the 2016 Girl of the Year Lea Clark and newest BeForever addition Melody Ellison, with character profiles and photography that showcases each doll’s world, including her outfits, hobbies, and pets. [Read more...]

American Girl Signs Exclusive Multi-Year Partnership with Toys “R” Us

American GirlToys “R” Us will be the first and only U.S.-based retailer to feature American Girl shop-in-shops in select stores, and the exclusive retail partner to carry American Girl’s Truly Me line of contemporary 18-inch dolls, doll outfits, and accessories. This marks the first time American Girl has extended its doll products outside of its existing channels. [Read more...]

Scholastic, American Girl Sign Global Publishing Deal

American GirlScholastic will launch a publishing program based on the American Girl brand. The multi-year agreement includes the right to publish books in print and digital formats in 2017, and the deal marks the first time that American Girl has licensed the rights to publish books based on its characters. The books will be published and distributed in the U.S., Canada, New Zealand, the UK, Australia, and Asia. [Read more...]

Mattel Introduces American Girl Line Geared Toward Younger Audience

unnamed-1Mattel introduced WellieWishers, an American Girl line geared to kids ages 5 to 7. The 14-inch dolls and accessories will include a theater stage and a wooden playhouse with more than 30 pieces. The line will also include a dress-like-your-doll collection, which is available through American Girl’s catalogue and americangirl.com. [Read more...]

American Girl Expands Line with Mega Bloks Building Sets

American Girl Grace's 2-in-1 Buildable HomeAmerican Girl has expanded into the building category for the first time, developed in collaboration with Mega Bloks. The new products feature detailed building sets and fully articulated minifigures, based on American Girl’s “Girl of the Year” dolls, including Grace, Isabelle, Saige, McKenna, and Nicki. [Read more...]

Amazon, Mattel Ink Production Deal to Greenlight American Girl Specials

Amazon has signed a multi-year, multimillion dollar production deal with American Girl to produce four live-action specials and options to produce multiple seasons of episodic content.

The episodes will feature characters from the BeForever and Girl of the Year franchises. The first special is scheduled to premiere on Amazon Prime Video in the U.S., UK, Germany, and Austria later this year.

American Girl Introduces 2016 Girl of the Year

American Girl 2016 Girl of the YearAmerican Girl has collaborated with the World Wildlife Fund for Lea Clark, the 2016 Girl of the Year. Lea, a talented photographer with a love for animals, discovers a world of possibilities when she embarks on a trip to Brazil.

Available for the 2016 calendar year only, Lea’s collection includes an 18-inch Lea doll, several tropical-inspired outfits, accessories, and toys that reflect her Brazilian travels, including Lea’s Rainforest House with more than 30 pieces. To further expand Lea’s world, Universal Studios Home Entertainment will debut an action-adventure film on DVD this summer.   [Read more...]

American Girl Launches “Together We Make the Holidays” Campaign

American GirlAmerican Girl is launching several new charitable programs as part of its “Together We Make the Holidays” giving campaign. The first part of the campaign is ”Get a Friend. Give a Friend,” where American Girl will match any 18-inch doll purchase with a second doll donation. Working with the Children’s Hospital Association, the doll donation will be distributed to thousands of girls receiving care in the Association’s 200 U.S. hospitals. This initial campaign will take place from November 6 to 30. [Read more...]

American Girl Helps Spark Mother-Daughter Conversations with The Care & Keeping of Us

American Girl The Care and Keeping of Us - photoAmerican Girl has partnered with pediatrician and author, Dr. Cara Natterson, on a go-to guide for moms and daughters. The three-book set, The Care & Keeping of Us: A Sharing Collection for Girls and Their Moms, provides the tools to get conversations going on topics of concern for many growing girls, including body basics, hygiene, healthy habits, social media, and more.

[Read more...]