Mattel Reports First Quarter Financial Results

logo_Mattel logoFor the first quarter, Mattel Inc. reported worldwide net sales up 5 percent in constant currency, as well as reported worldwide net sales down 2 percent, reflecting the impact from changes in currency exchange rates. On a regional basis, first quarter gross sales increased 9 percent in constant currency, and 8 percent as reported in the North American region, which consists of the U.S., Canada, and American Girl. For the International region, gross sales increased 2 percent in constant currency, and decreased 14 percent as reported.

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Christine Kelly to Head Toy and Game Initiatives for National Geographic’s Brand Licensing Division

ChristineKellyNational Geographic has named Christine Kelly as its director of licensing, toys, and games for National Geographic’s Brand Licensing division. In this new role, she has been tasked with National Geographic’s toy business—both licensing and strategic retail partnerships. She will oversee marketing, retail strategy and product development, including new franchises. [Read more...]

American Girl Partners with Fashion Angels on Arts and Crafts Licensing Deal

AmericanGirlOn Friday, American Girl announced a licensing agreement with Fashion Angels, a designer of tween girls’ lifestyle and activity products, to create trend-right and fashion-focused arts and crafts products. The new line will be available this fall at mass retailers nationwide and will include activity kits, fashion sketchbooks, and Do-It-Yourself craft kits for girls to create accessories for themselves and their American Girl dolls.

American Girl Looking Forward to a Year Full of Grace

Grace_Doll_and_Book-Hi_Res_highresAmerican Girl has debuted its 2015 Girl of the Year: Grace Thomas, an avid baker with an entrepreneurial spirit. Motivated to follow her dream of starting a baking business after an inspiring trip to Paris, Grace is available for only one year. Her collection includes an 18-inch Grace doll featuring long, dark-brown hair and sparkling blue eyes, plus several French-inspired outfits, accessories, and toys that reflect her interests, such as a premium French Bakery Set with more than 60 pieces. [Read more...]

American Girl Announces Share the Wonder of the Holidays Campaign

Nov24.AmGirlThrough December 18, American Girl will match any doll purchase made online, in-store, or via phone with an 18-inch doll donation, for up to 1,000 dolls a day, as part of its 2014 Share the Wonder of the Holidays campaign. With the pledged donation of nearly $3 million in retail value, the Children’s Hospital Association will distribute the dolls among its 200 member hospitals throughout the U.S.

Fans can also share pictures and videos of their favorite American Girl moments, from unwrapping gifts on Christmas morning, celebrating a birthday, or visiting a store, on Facebook, Instagram, and Twitter using the hashtag #Joy2EveryGirl.

Bubbles, Little Green Army Men, and Rubik’s Cube Inducted into National Toy Hall of Fame

NationalToyHallofFameInducteesThe 2014 National Toy Hall of Fame inductees are bubbles, little green army men, and Rubik’s Cube. The inductees were revealed at a public ceremony, which took place at the National Toy Hall of Fame at the Strong National Museum of Play this morning.

The honorees were selected from a field of 12 finalists that also included American Girl dolls, Fisher-Price Little People, Hess Toy Trucks, My Little Pony, Operation Skill Game, paper airplanes, pots and pans, Slip-N-Slide, and Teenage Mutant Ninja Turtles.

American Girl to Open Shop-in-Shop Boutiques in Mexico

AmericanGirlAmerican Girl has partnered with El Palacio de Hierro, Mexico’s largest high-end retailer, to bring its line of products to Mexico, the company’s second international location.

Visitors to the new American Girl specialty boutiques will find a curated assortment of the company’s most popular products, including the My American Girl personalized, contemporary doll line and the annually-launched Girl of the Year dolls. They will also carry a selection of the company’s Dress Like Your Doll clothing for girls, as well as American Girl books, which will be translated into Spanish. In addition, there will be the signature Doll Hair Salon.

 The first two American Girl shop-in-shop boutiques will open next summer at El Palacio de Hierro’s Perisur and Interlomas locations in Mexico City, followed by a third boutique at the Polanco location in next fall.

American Girl’s BeForever Line Connects to Stories and Characters from Times Past

AmericanGirl.BeForeverToday, American Girl introduces BeForever, a new line of historical dolls, books, and related accessories that connects girls ages 8 and up with characters and timeless stories from America’s past. First introduced in 1986, and now with a new look, BeForever provides opportunities to explore the past, present, and future.

The BeForever line will debut with eight characters; all-new, historically accurate outfits and accessories for dolls; new and refreshed fiction books; and an original line of historically inspired clothing for girls. The characters include a Nez Perce girl who does her best to be a friend to the earth in 1764, to an optimistic girl who stands up for what’s right in the mid-1970s.

To celebrate the launch of BeForever, American Girl is welcoming back Samantha Parkington to its lineup of historical characters. One of the company’s original characters introduced in 1986, Samantha will be reintroduced with new products, including an ice cream parlor, a bike, a bedroom set, and several new outfits and accessories. [Read more...]

American Girl’s 2014 Girl of the Year Stars in New Movie

american girlIsabelle Palmer, American Girl’s 2014 Girl of the Year, appears in a new feature-length movie from Universal Studios Home Entertainment. American Girl: Isabelle Dances Into the Spotlight is now available on Blu-ray Combo Pack and DVD, and on Digital HD.

Starring Melora Hardin from “The Office” and Hannah Montana: The Movie, and presenting Erin Pitt from Against the Wild as Isabelle, the movie tells the story of a talented 9-year-old girl who is an inspired dancer with a flair for design. When Isabelle starts attending the Anna Hart School of the Arts, she has a hard time getting her proper footing in her transition to a new school and in the dance studio. To complicate the situation, her older sister, Jade, is the star ballerina at the school, and a rival classmate tries to make Isabelle feel as if she doesn’t belong there. Isabelle struggles with self-doubt, but when she stops comparing herself to others and learns to focus on her own unique talents, she finds a special way to stand out and to use her passions to help others, too. [Read more...]

Mattel’s First Quarter Results Include Gross Sales Decline for Top Brands

logo_Mattel logoMattel reported 2014 first quarter financial results, which included a decline in worldwide sales for Barbie, but strength in some of the company’s other girls brands.

For the first quarter, worldwide gross sales for Mattel girls and boys brands were $656.9 million, down 5 percent versus the previous year. This included a decline in worldwide gross sales for the Barbie brand of 14 percent. Worldwide gross sales for Mattel’s other girls brands increased 4 percent on the strength of Disney Princess and Ever After High, partially offset by Monster High. [Read more...]