American Girl Debuts Custom Dolls

American Girl - Create Your Own Dolls

For the first time in American Girl history, kids can customize their own Truly Me doll from head to toe. Using the new online tool, kids can create their own designs with the options of face molds, skin tones and freckles, eye and hair colors, hair textures, new cuts and styles, and additional features such as earrings, hearing aids, glasses, braces, and more. [Read more...]

American Girl Introduces New Contemporary Character

Z Doll and Book WS-HRAmerican Girl will launch the latest character to join this year’s series of contemporary dolls this week. Z Yang, a Korean-American girl, is the star of American Girl’s web series Z’s Crew, and will be available as an 18-inch doll for the first time. Z (short for Suzie) Yang, is a stop-motion vlogger from Seattle who creates and shares stop motion videos.

The launch will be accompanied with welcome events at American Girl retail locations worldwide on April 28. Another event will take place on May 6 at retail stores in New York, Chicago, Seattle, Washington D.C., and Dallas, where fans can meet with girls who have gained popularity online through photography and stop motion videos. [Read more...]

American Girl Introduces First 18-inch Boy Doll

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American Girl will introduce a new series of contemporary characters and stories this year—including the brand’s first 18-inch boy doll—in response to fan requests for more options.

The new 2017 American Girl characters, including those from today and yesterday, will be available in 18-inch dolls, outfits, and accessories. Each characters’ content will feature a variety of ways to tell their stories, including books, live-action specials, and digital platforms such as online videos, web series, and apps. [Read more...]

Mattel Introduces nabi Barbie, Hot Wheels, and American Girl Tablets

Mattel BarbieMattel brand nabi has created three tablets to deliver an immersive experience based on the Barbie, Hot Wheels, and American Girl brands. The tablets—Barbie Tablet Powered by nabi, Hot Wheels Tablet Powered by nabi, and American Girl Tablet Powered by nabi—will feature digital content, experiences, and accessories around each brand. [Read more...]

DK Publishes Series of American Girl Nonfiction Books

DKAMericanGirlGlobal book publisher DK partnered with American Girl to create an exclusive collection of nonfiction books for kids to launch this month.

DK’s first licensed American Girl title, a fully illustrated reference book, The American Girl Ultimate Visual Guide, tells the story of American Girl from the original idea to the development of its doll lines. The book features Samantha Parkington, Addy Walker, and Julie Albright, along with the 2016 Girl of the Year Lea Clark and newest BeForever addition Melody Ellison, with character profiles and photography that showcases each doll’s world, including her outfits, hobbies, and pets. [Read more...]

American Girl Signs Exclusive Multi-Year Partnership with Toys “R” Us

American GirlToys “R” Us will be the first and only U.S.-based retailer to feature American Girl shop-in-shops in select stores, and the exclusive retail partner to carry American Girl’s Truly Me line of contemporary 18-inch dolls, doll outfits, and accessories. This marks the first time American Girl has extended its doll products outside of its existing channels. [Read more...]

Scholastic, American Girl Sign Global Publishing Deal

American GirlScholastic will launch a publishing program based on the American Girl brand. The multi-year agreement includes the right to publish books in print and digital formats in 2017, and the deal marks the first time that American Girl has licensed the rights to publish books based on its characters. The books will be published and distributed in the U.S., Canada, New Zealand, the UK, Australia, and Asia. [Read more...]

Mattel Introduces American Girl Line Geared Toward Younger Audience

unnamed-1Mattel introduced WellieWishers, an American Girl line geared to kids ages 5 to 7. The 14-inch dolls and accessories will include a theater stage and a wooden playhouse with more than 30 pieces. The line will also include a dress-like-your-doll collection, which is available through American Girl’s catalogue and americangirl.com. [Read more...]

American Girl Expands Line with Mega Bloks Building Sets

American Girl Grace's 2-in-1 Buildable HomeAmerican Girl has expanded into the building category for the first time, developed in collaboration with Mega Bloks. The new products feature detailed building sets and fully articulated minifigures, based on American Girl’s “Girl of the Year” dolls, including Grace, Isabelle, Saige, McKenna, and Nicki. [Read more...]

Amazon, Mattel Ink Production Deal to Greenlight American Girl Specials

Amazon has signed a multi-year, multimillion dollar production deal with American Girl to produce four live-action specials and options to produce multiple seasons of episodic content.

The episodes will feature characters from the BeForever and Girl of the Year franchises. The first special is scheduled to premiere on Amazon Prime Video in the U.S., UK, Germany, and Austria later this year.