China Toy Fair


AGP Launches Strawberry Shortcake Program in Italy

Linea Perugina UOVO fragolina 2013Strawberry Shortcake continues to flourish in Europe as American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, announces several new licensing deals for the brand in Italy. The new deals, which include novelty books, candy, and arts and crafts products, were secured by AG Properties’ international licensing agent Copyright Promotions Licensing Group (CPLG).

Edizioni Play Press will introduce magic albums, activity books, and coloring books at mass retailers this spring, while RCS Libri SPA is planning a line of novelty, picture, story, and activity books for sale at specialty stores. In addition, Multiprint has secured the Strawberry Shortcake license for an assortment of stationery and arts and crafts items under the brand Uva Fragola. These items will be available at gift, stationery, and specialty stores. [Read more...]

ASPCA to Launch Toy Line with Commonwealth Toy & Novelty

The American Society for the Prevention of Cruelty to Animals (ASPCA) entered into an agreement with Commonwealth Toy & Novelty Co. Inc. to develop a line of plush toys and accessories. The line will aim to replicate the experience of adopting a shelter pet, bringing the ASPCA’s mission to a new generation of animal advocates. The line is set to launch by the end of the year.

Commonwealth Toy & Novelty Co. Inc. joins a robust roster of ASPCA licensees including Firestar Diamond Inc., American Greetings Corporation, Eyewear Inventions LLC, European Home Design Inc., and Williams-Sonoma Inc.’s PBTeen and West Elm brands.

American Greetings Properties, Exim Brazil Renew Partnerships

American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, and Exim Licensing Group, AGP’s international licensing agent for Brazil, are renewing their berry sweet partnership deal with Malwee Malhas for Strawberry Shortcake apparel, including the addition of sleepwear, in Brazil. [Read more...]