American Greetings, FATHOM Donate Care Bears-Themed Prosthetic Arm

Isabella 3D Printed with Care Bear FixtureAmerican Greetings, in partnership with 3-D printing experts FATHOM and the nonprofit e-NABLE, have donated a prosthetic arm to four-year-old Isabella Ibarra. The soon-to-be kindergartner was born with a shortened forearm and an underdeveloped hand. When American Greetings found out about the project and Isabella’s love for Care Bears, the company delivered artwork for the hand and donated a basket of Care Bears toys. Now, Ibarra looks forward to showing off her hot pink, 3-D bionic hand in kindergarten next year.

American Greeting Properties Becomes American Greetings Entertainment

AGEAmerican Greetings Properties has changed its name to American Greetings Entertainment to better reflect the company’s focus on strategic expansion for its Care Bears brand and development of new multi-platform character and creatively driven entertainment intellectual properties. [Read more...]

The Care Bears Celebrate National #Share YourCare Day with Giveaway

CareBearsNationalShareYourCareDayMediaAdvisory-September92015-FISeptember 9 is the inaugural National Care Bears #ShareYourCare Day, and to commemorate it, the Care Bears will be on location in the Bronx, N.Y., and teaming up with a local philanthropist to donate plush toys to children in need. Care Bears has also aligned with roughly 300 bloggers, known as the Care Bears #ShareYourCare Ambassadors, who will keep the conversation going to their audiences.

[Read more...]

Care Bears to Debut at Build-A-Bear Workshop Next Year

LogoCareBears450American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, has entered into a global collaboration with Build-A-Bear Workshop that will feature the Care Bears brand at Build-A-Bear Workshops. This limited-time worldwide promotion will begin next year.

[Read more...]

COMMENTARY: Toy Companies Are Going to the Crowdsource for Ideas

Quirky,MattellogoWhen it comes to creating great toys, games, or just about anything, it all boils down to the idea. Great things are often borne of flashes of inspiration, and more than ever, we’re seeing toy companies try to tap into the mental spark of their customers.

[Read more...]

American Greetings Hires Karen Vermeulen, Revamps Internal Licensing, Entertainment Teams

ResizedAGPLogoAmerican Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, is revamping its licensing, entertainment, digital, and distribution teams, starting with the hire of former longtime Zodiak Kids executive Karen Vermeulen. Vermeulen joins AGP as its new head of global sales and co-productions, and will initially be based out of London.
[Read more...]

Disguise Renews Agreements with Top Entertainment Properties and Brands

july28 Jakks-Pacific-LogoJakks Pacific Inc. announced that its Halloween costume division, Disguise, has renewed and expanded agreements for multiple top entertainment properties to produce Halloween costumes and accessories launching at retailers nationwide this Halloween season.

Disguise has renewed its licensing contract with American Greetings Properties to create costumes and accessories for the Care Bears property and has expanded their agreement to now include Strawberry Shortcake.

Disguise has also renewed its agreements with Twentieth Century Fox Consumer Products and Warner Bros. Consumer Products  to produce costumes and accessories for The Simpsons, Family Guy, and the Austin Powers franchise, which will be available at retailers nationwide for the 2014 Halloween season.


The Care Bears Pair with Rody for Co-branding Campaign in Taiwan

Rody x Care Bears Promotion_ TAIWAN Feb 2013The Care Bears are spreading the love in Taiwan as American Greetings Properties (AGP) and licensing agent Medialink partner with Entertainment Machine Operator for a limited edition crossover collection with Rody. Rody is the brand behind the inflatable rocking horses. This one-year promotion includes a full range of products such as tote bags, cosmetic bags, desktop holders, and stationery folders.

The co-branded products, available exclusively at Rody stores, will be hitting other department and specialty stores through the end of this year. Taiwan has been a breakout market for Care Bears within the past several months, with 10 licensees on board covering apparel, stationery, footwear, accessories, and bags.

For more information on the huggable world of the Care Bears, visit and

American Greetings Kicks Off Banner Year for Care Bears with Fall Product Line-Up

American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, has announced a series of partnerships that will expand the reach of Care Bears at retail this fall. New agreements with FAB StarpointKarmin InternationalSky High InternationalTin Box Company of America, and Jumpin Jammerz will introduce a full range of new products including everything from puzzles and luggage to decorative tins and stickers. [Read more...]

American Greetings Properties, Exim Brazil Renew Partnerships

American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, and Exim Licensing Group, AGP’s international licensing agent for Brazil, are renewing their berry sweet partnership deal with Malwee Malhas for Strawberry Shortcake apparel, including the addition of sleepwear, in Brazil. [Read more...]