Care Bears to Debut at Build-A-Bear Workshop Next Year

LogoCareBears450American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, has entered into a global collaboration with Build-A-Bear Workshop that will feature the Care Bears brand at Build-A-Bear Workshops. This limited-time worldwide promotion will begin next year.

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COMMENTARY: Toy Companies Are Going to the Crowdsource for Ideas

Quirky,MattellogoWhen it comes to creating great toys, games, or just about anything, it all boils down to the idea. Great things are often borne of flashes of inspiration, and more than ever, we’re seeing toy companies try to tap into the mental spark of their customers.

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American Greetings Hires Karen Vermeulen, Revamps Internal Licensing, Entertainment Teams

ResizedAGPLogoAmerican Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, is revamping its licensing, entertainment, digital, and distribution teams, starting with the hire of former longtime Zodiak Kids executive Karen Vermeulen. Vermeulen joins AGP as its new head of global sales and co-productions, and will initially be based out of London.
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Disguise Renews Agreements with Top Entertainment Properties and Brands

july28 Jakks-Pacific-LogoJakks Pacific Inc. announced that its Halloween costume division, Disguise, has renewed and expanded agreements for multiple top entertainment properties to produce Halloween costumes and accessories launching at retailers nationwide this Halloween season.

Disguise has renewed its licensing contract with American Greetings Properties to create costumes and accessories for the Care Bears property and has expanded their agreement to now include Strawberry Shortcake.

Disguise has also renewed its agreements with Twentieth Century Fox Consumer Products and Warner Bros. Consumer Products  to produce costumes and accessories for The Simpsons, Family Guy, and the Austin Powers franchise, which will be available at retailers nationwide for the 2014 Halloween season.

 

The Care Bears Pair with Rody for Co-branding Campaign in Taiwan

Rody x Care Bears Promotion_ TAIWAN Feb 2013The Care Bears are spreading the love in Taiwan as American Greetings Properties (AGP) and licensing agent Medialink partner with Entertainment Machine Operator for a limited edition crossover collection with Rody. Rody is the brand behind the inflatable rocking horses. This one-year promotion includes a full range of products such as tote bags, cosmetic bags, desktop holders, and stationery folders.

The co-branded products, available exclusively at Rody stores, will be hitting other department and specialty stores through the end of this year. Taiwan has been a breakout market for Care Bears within the past several months, with 10 licensees on board covering apparel, stationery, footwear, accessories, and bags.

For more information on the huggable world of the Care Bears, visit www.carebears.com and www.Facebook.com/CareBears.

American Greetings Kicks Off Banner Year for Care Bears with Fall Product Line-Up

American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, has announced a series of partnerships that will expand the reach of Care Bears at retail this fall. New agreements with FAB StarpointKarmin InternationalSky High InternationalTin Box Company of America, and Jumpin Jammerz will introduce a full range of new products including everything from puzzles and luggage to decorative tins and stickers. [Read more...]

American Greetings Properties, Exim Brazil Renew Partnerships

American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, and Exim Licensing Group, AGP’s international licensing agent for Brazil, are renewing their berry sweet partnership deal with Malwee Malhas for Strawberry Shortcake apparel, including the addition of sleepwear, in Brazil. [Read more...]

Bo, the Take Care Bear, Starts Work at UH Rainbow Babies & Children’s Hospital

Bo, the Take Care Bear, will leave Care-a-lot, the Care Bears’ magical world in the clouds, to be the Bear-in-Residence at University Hospitals Rainbow Babies & Children’s Hospital. He starts his job as newest member of the UH Rainbow Care Team on Wednesday, January 23. His sole mission is to help make children feel better and to brighten their days, lifting spirits by giving hugs.   [Read more...]

American Greetings, Alex’s Lemonade Stand Launch National Childhood Cancer Awareness Month With Strawberry Shortcake

American Greetings Properties, the intellectual property and outbound licensing division of American Greetings Corporation, and Alex’s Lemonade Stand Foundation, a nonprofit dedicated to finding cures for kids with cancer, are once again teaming up for a berry special campaign this September in support of National Childhood Cancer Awareness Month. Pop culture icon Strawberry Shortcake is enlisting families across the country to host Strawberry Shortcake Alex’s Lemonade Stands to raise funds and awareness for the cause. The campaign, now in its third year, has raised more than $150,000 in support of research projects dedicated to finding a cure for all kids with cancer.

Families can sign up to host Strawberry Shortcake Alex’s Lemonade Stands during the month of September at http://www.alexslemonade.org/campaign/strawberry-shortcake. Volunteers will be provided with Strawberry Shortcake kits that include vouchers for strawberry lemonade and branded materials to make their lemonade stand “stand” apart. In addition to the funds raised, American Greetings Properties will donate $50 to Alex’s Lemonade Stand Foundation for the first 300 stands registered in September, which will go toward research.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Care Bears Celebrate 30th Anniversary with New Show

The Care Bears return to television this summer in an all-new CG animated series Care Bears: Welcome to Care-a-Lot. The series, which will appear on The Hub, brings back old characters while introducing new ones. The Hub’s marketing team will support Care Bears: Welcome to Care-a-Lot through traditional and non-traditional off-channel media designed to drive sampling of the new iteration of the iconic original series.

The half hour show, produced by American Greetings Properties, premieres on June 2 at 8 a.m.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.