Majesco Entertainment, FremantleMedia Enterprises Bring American Idol Games to Market

Majesco Entertainment and FremantleMedia Enterprises today announced a strategic partnership to develop and produce interactive games based on the Emmy-nominated American Idol television series. Under the terms of the partnership, Majesco receives the exclusive rights to publish games in North America.

American Idol is produced by 19 Entertainment, a division of CORE Media Group and FremantleMedia North America. Additional details of the American Idol game will be announced at a future date. For more information about Majesco’s products, visit www.majescoent.com.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

New WowWee Line Teams with Disney XD and More

Recently launched from WowWee, Paper Jamz has teamed with Disney XD this month to sponsor the network’s Next X series. The month-long sponsorship includes co-branded commercials, billboards, and, later this month, the two will partner for a new episode of XD’s I’m In The Band.

Additionally, Paper Jamz is sponsoring the American Idol Live Tour this year, in partnership with Clear Channel and the Creative Arts Agency (CAA), and will embark on a Simon mall tour, visiting 20 city malls across the country.

Paper Jamz allows kids to become an instant rockstar with the line of toy guitars, drums, and amplifiers. The instruments are made with “Active Graphics Technology,” which allows the paper strumming surface to be embedded with circuits, and there is no need to plug them into a computer or television. Each product includes three licensed songs and four modes of play. Series 2 of Paper Jamz and additional instruments will launch in 2011.